We hire a specific type of community manager.
There are two kinds of Community Managers in the world.
We hire Community Managers who facilitate discussions between our members, but we don’t hire the kind who do social media content and promotion. Why? Read on to learn more.
Who we hire: Membership Community Managers
Membership Community Managers enable groups of people to collaborate and help each other. They bring people together, encourage participation, and build relationships. Their success is defined by the engagement of the members. This work is based on membership organizations such as trade associations and professional societies. (This is the type we hire.)
Who we don’t hire: Content Community Managers
Content Community Managers curate and post content online to encourage and attract fans. Their success is defined by the quality of their content and the audience they attract. Their work is based on publishing and marketing models. (We don’t do that here.)
While these two roles are very different, most communities combine some aspects of each.
Social Media Community Managers are usually content focused, Association Community Managers are usually member focused, and Online Forum Community Managers are somewhere in the middle. It all depends on your goals — from brand building to member service.
In general, the work of these Community Manager roles breaks down like this:
|Role||Membership CMs||Content CMs|
|What they do||
|How they’re measured||
|Important skills and experience||