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• EVENTS

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    Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
    9/14 | Private member call
    
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    Alberto Culver: Managing promotions on Facebook
    9/21 | Private member call
    
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    UnitedHealth Group: Success in social recruiting
    10/12 | Private member call
    
  • 

    BlogWell: How Big Brands Use Social Media
    11/9 | Philadelphia, PA
    
  
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• DOWNLOADS

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    The 5 Ts of Word of Mouth Marketing Worksheet
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    Microsoft: Listening in the social media era — live audio with Nestor Portillo
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    Dell and UPS: How to monitor online chatter about your brand
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• FROM THE GASPEDAL BLOG

  • 3-Minute WOM Lesson: 3 reasons communities work
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  • 3-Minute WOM Lesson: 3 ways to start conversations long after the sale
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• GET THE BOOK

  
  Word of Mouth Marketing:
  How Smart Companies Get People Talking
  
  by Andy Sernovitz
  Foreword by Seth Godin
  Afterword by Guy Kawasaki
  
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