• 

  How to Create Buzzworthy Topics

  Rohit Bhargava, author of Personality Not Included: Dive into a crash course on how to create experiences people love to talk about.
• 

  How to Create Word of Mouth on Zero Budget

  Saul Colt, Thoora: How to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth.
• 

  How to Deal with Negative WOM

  Lane Becker, Get Satisfaction: How a community of fans can be an army of helpful customer service reps.
• 

  How to Work with Bloggers and Influencers

  David Witt, General Mills: Learn practical steps to creating an outreach program and managing your relationships.
• 

  How to Measure Word of Mouth

  Olivier Blanchard, BrandBuilder: The most interesting how-to-measure-WOM presentation ever.
• 

  How to Create a Fan Community

  Spike Jones, Fleishman-Hillard: Learn how to create long-term, sustainable word of mouth with an amazing fan community.

• 

  How to be Awesome on Twitter and Facebook

  Brendan Hart, National Geographic: How to effectively add social media tools to your word of mouth marketing mix.
• 

  How to Respond to Feedback, Posts, Comments, and Tweets

  Lindsay Lebresco, Converseon: Graco’s former evangelist on turning fan feedback into brand-building buzz.
• 

  How to Stay Ethical and Out of Trouble

  Andy Sernovitz, GasPedal: Learn the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.
• 

  How to Create Offline Word of Mouth

  Martin Atkins, Tour:Smart: Learn to build an amazing fan base offline with this music industry legend.
• 

  How to Create and Promote Your Blog

  Dana VanDen Heuvel, Marketing Savant: Learn how to earn a loyal following and drive engagement with your blog.
• 

  How to Work with Online Reviews

  Kevin Lee, Yelp: Learn how to make the most of both the good and the bad reviews about your business.

• 
  Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.
• 
  Geno Church on how Brains on Fire created the amazing Fiskars fan community.
• 
  Jessica Cooper shares how PrintingForLess.com creates fan loyalty through customer service.
• 
  Kira Wampler on how Intuit measures impact of social media activity on sales for small business owners.
• 
  Bazaarvoice’s Sam Decker shows how the Estee Lauder Companies accelerated internal buy-in for word of mouth.
• 
  Duck Brand’s David Rodgers shows how you can create buzz, community, and excitement for anything — even duct tape.

• 
  Dell’s Caroline Dietz on how they revolutionized the way they engage their customers.
  
  
• 
  Craig Flynn on creating amazing BtoB word of mouth based on his experience making lumber remarkable.
• 
  Ramon De Leon on engaging in the nonstop online conversation about Domino’s.
• 
  Dana Vogel on how Gevalia merged direct response with social media to connect with loyal fans.
• 
  Stacey Kane on how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.
• 
  Paull Young on how charity: water is using social media tools to connect with their cause’s biggest believers.

Past Attendees

3M • Adobe • Aflac • Allstate • American Cancer Society • American Express • American Family Insurance • Apple • AT&T • Audi • Bank of America • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Chipotle • Cisco • Clorox • CNN • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • Dell • Delta Air Lines • Discover Financial Services • Discovery Communications • Dole Food Company • Domino’s • DuPont • eBay • Eddie Bauer • FedEx • Fidelity • Ford • Gap • GE • GEICO • General Mills • General Motors • Google • Graco • Hershey • Hertz • Hilton Worldwide • The Home Depot • HP • H&R Block • IBM • IKEA • Intel • InterContinental Hotels Group • Intuit • The J.M. Smucker Company • Johnson & Johnson • Kraft Foods • Kroger • Land O’Lakes • Levi Strauss • Mattel • Mayo Clinic • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • NHL • NBC Universal • NCR • Nestle Purina • Newell Rubbermaid • New York Life • Newell Rubbermaid • Nike • Nokia • Nordstrom • The North Face • Northwestern Mutual • Novartis • OfficeMax • Oracle • Orbitz • PacSun • Palm • PepsiCo • Perdue Farms • Pfizer • Pitney Bowes • Procter & Gamble • Progressive Insurance • REI • Research In Motion • SAP • Scholastic • Sears • Sega • Sharpie • Shell Oil • Solo Cup • Sony • Sprint • Starwood Hotels & Resorts • Starbucks • State Farm Insurance • Steelcase • Sun Microsystems • SunGard • Supervalu • T. Rowe Price • Target • TD Bank Financial • Ticketmaster • Time • TiVo • T-Mobile • Toyota • Turner Broadcasting System • Tyson • U.S. Bank • U.S. Coast Guard • U.S. Marine Corps • U.S. Navy • USAA • UCB Pharma • United Airlines • UPS • USAA • Verizon • VH1 • VIZIO • Walmart • Wells Fargo • Whirlpool • The World Bank • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

• “Definitely a ‘must attend’ conference.”
  — Michelle Halm, Kolcraft
• “All I can say about the Supergenius conference is WOW.”
  — Stephanie Lewis, TC Public Relations
• “Great content throughout the day really kept things fresh!”
  — Brent Bynum, State Farm Insurance
• “I felt like I got my money’s worth in the first 20 minutes!”
  — Janine Smiley, Dairy Farmers of America
• “Supergenius ranks #1 in experience.”
  — Lindsay Lebresco, Converseon
• “This is awesome: well-organized, effective, and the people are smart.”
  — Molly Catalano, Five Guys
• “An excellent and extraordinary conference!”
  — Lane Becker, Get Satisfaction
• “We now have so many ideas on how to better spread our WOM, we don’t even know where to start!”
  — Heather Vyvyan, Educators Credit Union
• “I enjoyed every moment of the event.”
  — Saul Colt, Thoora
• “A stellar event!”
  — Nichole DuPont, BUNN
• “Supergenius was excellent.”
  — Seth Brewer, The Hartford