| 7:30am |
Registration, breakfast & networking |
| 8:30am |
Introduction
Welcome to Word of Mouth Supergenius! |
| 8:50am |
Love or Marketing? How Word of Mouth Will Save Your Brand
Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and CEO, GasPedal
Your brand isn't what you say it is -- it's what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. When you earn passionate fans who promote you out of love and not for money, you're rewarded with customers that do your marketing for you, for free, forever. |
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| 9:20am |
Switch rooms! |
| 9:35am |
How to Create Buzzworthy Topics
Rohit Bhargava, Ogilvy 360 Digital Influence
Dive into a crash course on how to create experiences people love to talk about.
Bio - Company - Blog - Book |
How to Create a Fan Community
Spike Jones, Fleishman-Hillard
Learn how to create long-term, sustainable word of mouth with an amazing fan community.
Bio - Company - Blog - Twitter |
How to Create Word of Mouth on Zero Budget
Saul Colt, Thoora
Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks' amazing word of mouth.
Company - Blog - Twitter |
| 10:05am |
Switch rooms! |
| 10:15am |
How to Inspire WOM with Customer Service
Lane Becker, Get Satisfaction
Find out how to transform fans into an army of helpful customer service reps.
Bio - Company - Blog - Twitter |
How to Stay Ethical and Out of Trouble
Andy Sernovitz, GasPedal
Discover the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.
Bio - Company - Blog - Twitter |
How to Respond to Feedback, Posts, Comments, and Tweets
Lindsay Lebresco, Converseon
Learn the essential skills for responding to online conversations about you from the woman behind Graco's online strategy.
Bio - Company - Blog - Twitter |
| 10:45am |
Snack & make friends |
| 11:15am |
How to Create and Promote Your Blog
Dana VanDen Heuvel, Marketing Savant
Learn how to earn a loyal following and drive engagement with your blog.
Bio - Blog - Twitter |
How to Create Offline Word of Mouth
Martin Atkins, author of Tour:Smart
Learn how to build an amazing fan base offline.
Bio - Company - Twitter |
How to be Awesome on Twitter and Facebook
Brendan Hart, National Geographic
See how to effectively add social media tools to your word of mouth marketing program.
Bio - Company - Twitter - Facebook |
| 11:45am |
Switch rooms! |
| 11:55am |
How to Measure Word of Mouth
Olivier Blanchard, BrandBuilder
Connect your word of mouth to your bottom line with this refreshing look at measurement.
Bio - Company - Blog - Twitter |
How to Work with Online Reviews
Kevin Lee, Yelp
Learn how to make the most of both the good and the bad reviews about your business.
Bio - Company - Blog - Twitter |
How to Work with Bloggers and Influencers
David Witt, General Mills
Learn practical steps to creating an outreach program and managing your relationships.
Company |
| 12:25pm |
Lunch break: 20 minutes to grab lunch and choose your small-group author discussion |
| 12:45pm |
Author Lunch: Jeanne Bliss
I Love You More Than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad
Jeanne describes how to transform your business from a brand customers like to one customers love.
Book - Bio - Blog - Twitter |
Author Lunch: Paul Gillin
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Paul shares his hands-on manual on how to extend your brands, generate leads, and engage customer communities using online tools.
Book - Bio - Blog - Twitter |
Author Lunch: Douglas Atkin
The Culting of Brands: When Customers Become True Believers
Douglas offers his advice for earning a cult-like following for your brand.
Book - Bio - Blog - Twitter |
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Author Lunch: Brian Solis
Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Brian shares how to effectively compete in this new era of digital Darwinism while engendering the support of online champions.
Book - Bio - Blog - Twitter |
Author Lunch: Hugh MacLeod
Ignore Everybody: And 39 Other Keys to Creativity
Hugh shares how to unleash your creativity in a world that often thwarts it.
Book - Bio - Blog - Twitter |
Author Lunch: Josh Bernoff
Groundswell: Winning in a World Transformed by Social Technologies
Josh dives into turning the global, unstoppable groundswell of social technologies into an opportunity.
Book - Bio - Blog - Twitter |
| 1:10pm |
Switch rooms! |
| 1:25pm |
Afternoon Keynote: Delivering Happiness
Tony Hsieh, author of "Delivering Happiness: A Path to Profits, Passion, and Purpose" and CEO, Zappos
Tony will explain how using happiness as a framework produces profits, passion, and purpose in both business and life.
Bio - Company - Blog - Book - Twitter
|
| 2:00pm |
Switch rooms! |
| 2:10pm |
Case Study: WindsorONE
Craig Flynn, WindsorONE
Learn how to create amazing BtoB word of mouth from the people who make lumber interesting.
Bio - Company - Blog |
Case Study: Domino's
Ramon De Leon, Domino's
Experience how Ramon engages in the nonstop online conversation about Domino's.
Company - Blog - Twitter - Vimeo |
Case Study: Fiskars
Geno Church, Brains on Fire
Learn strategies for turning your fans and customers into evangelists, based on Geno's work with Fiskars.
Bio - Company - Blog - Twitter |
| 2:40pm |
Switch rooms! |
| 2:50pm |
Case Study: Intuit
Kira Wampler, Ant's Eye View
See how Intuit measures the impact of social media activity on sales for small business owners.
Bio - Company - Blog - Twitter |
Case Study: PrintingForLess.com
Jessica Cooper, PrintingForLess.com
Learn how PrintingForLess.com creates fan loyalty through customer service.
Company |
Case Study: Maker's Mark
Todd Spencer, Doe-Anderson
Learn about Maker's Mark's fascinating program that's turning customers into lifelong brand ambassadors.
Bio - Company - Twitter |
| 3:20pm |
Snack & make friends |
| 3:50pm |
Case Study: Dell
Caroline Dietz, Dell
See how Dell revolutionized the way they engage their customers.
Company - Twitter |
Case Study: Gevalia
Dana Vogel, Kraft
Hear how Gevalia merged direct response with social media to connect with loyal fans.
Bio - Company - Facebook |
Case Study: Estee Lauder
Sam Decker, Bazaarvoice and Marisa Thalberg, Estee Lauder Companies
See how the Estee Lauder Companies accelerated internal buy-in for word of mouth.
Sam:
Company - Twitter - YouTube
Marisa:
Company - Twitter - Facebook |
| 4:20pm |
Switch rooms! |
| 4:30pm |
Case Study: California Tortilla
Stacey Kane, California Tortilla
See how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.
Company - Twitter - Facebook |
Case Study: Duck Brand
David Rodgers, Duck Brand
Learn how you can create buzz, community, and excitement for anything – even duct tape.
Company -Twitter - Facebook |
Case Study: charity: water
Paull Young, charity: water
See how charity: water is using social media tools to connect with their cause's biggest believers.
Company - Twitter - Facebook |
| 5:00pm |
Head home with a notebook full of word of mouth ideas |
