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The "How to be Great at Word of Mouth Marketing" Conference

Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, launch your program, and earn amazing word of mouth.

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Specific, useful strategies


Specific, useful strategies
Delivering Happiness

12 how-to classes

Simple, hands-on lessons on essential word of mouth skills

Rohit - How to Create Buzzworthy TopicsHow to Create Buzzworthy TopicsRohit Bhargava, author of Personality Not Included: Dive into a crash course on how to create experiences people love to talk about.

How to Create Word of Mouth on Zero BudgetHow to Create Word of Mouth on Zero BudgetSaul Colt, Thoora: How to create remarkable experiences on tiny budgets from the genius behind FreshBooks' amazing word of mouth.

Get Satisfaction How to Inspire WOM with Customer ServiceLane Becker, Get Satisfaction: How a community of fans can be an army of helpful customer service reps.

General Mills How to Work with Bloggers and InfluencersDavid Witt, General Mills: Learn practical steps to creating an outreach program and managing your relationships.

Olivier BlanchardHow to Measure Word of MouthOlivier Blanchard, BrandBuilder: The most interesting how-to-measure-WOM presentation ever.

Spike JonesHow to Create a Fan CommunitySpike Jones, Fleishman-Hillard: Learn how to create long-term, sustainable word of mouth with an amazing fan community.

Brendan Hart, National GeographicHow to be Awesome on Twitter and FacebookBrendan Hart, National Geographic: How to effectively add social media tools to your word of mouth marketing mix.

GracoHow to Respond to Feedback, Posts, Comments, and TweetsLindsay Lebresco, Converseon: Graco's former evangelist on turning fan feedback into brand-building buzz.

Social Media Business Council How to Stay Ethical and Out of TroubleAndy Sernovitz, GasPedal: Learn the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.

Tour:Smart - Martin AtkinsHow to Create Offline Word of MouthMartin Atkins, Tour:Smart: Learn to build an amazing fan base offline with this music industry legend.

Marketing Savant - Dana VanDen HeuvelHow to Create and Promote Your BlogDana VanDen Heuvel, Marketing Savant: Learn how to earn a loyal following and drive engagement with your blog.

YelpHow to Work with Online ReviewsKevin Lee, Yelp: Learn how to make the most of both the good and the bad reviews about your business.

12 real-world case studies

Real-world word of mouth success stories from great companies

Makers Mark

Learn how Maker's Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.

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Geno Church on how Brains on Fire created the amazing Fiskars fan community.

PrintingForLess

Jessica Cooper shares how PrintingForLess.com creates fan loyalty through customer service.

Intuit

Kira Wampler on how Intuit measures impact of social media activity on sales for small business owners.

Estee Lauder

Bazaarvoice's Sam Decker shows how the Estee Lauder Companies accelerated internal buy-in for word of mouth.

Duck Brand's David Rodgers shows how you can create buzz, community, and excitement for anything -- even duct tape.

Dell

Dell's Caroline Dietz on how they revolutionized the way they engage their customers.

WindsorONE

Craig Flynn on creating amazing BtoB word of mouth based on his experience making lumber remarkable.

Domino's

Ramon De Leon on engaging in the nonstop online conversation about Domino's.

Gevalia

Dana Vogel on how Gevalia merged direct response with social media to connect with loyal fans.

California Tortilla

Stacey Kane on how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.

charity: water

Paull Young on how charity: water is using social media tools to connect with their cause's biggest believers.

WOM for Water

6 brilliant authors

Small-group discussions about the big ideas in word of mouth

Jeanne BlissJeanne
Bliss

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Douglas AtkinDouglas
Atkin

The Culting of Brands: When Customers Become True Believers

Paul GillinPaul
Gillin

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Brian SolisBrian
Solis

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Hugh MacLeodHugh
MacLeod

Ignore Everybody: And 39 Other Keys to Creativity

Josh BernoffJosh
Bernoff

Groundswell: Winning in a World Transformed by Social Technologies

 
Jeanne Bliss
Secrets of Social Media Marketing
Engage! The Complete Guide for Brands and Businesses to  Build, Cultivate, and Measure Success in the New Web
groundswell - Josh Bernoff

Hugh

Tony Hsieh

Tony Hsieh

NY Times #1 Best-Selling Author of "Delivering Happiness: A Path to Profits, Passion, and Purpose" and CEO of Zappos

Learn Tony Hsieh's billion dollar secret: Using happiness as a framework produces profits, passion, and purpose in both business and life.

In one amazing session, Tony will share lessons he's learned in life -- from a pizza business to last year's $1.2 billion acquisition of Zappos by Amazon. He'll talk about how to establish a culture of customer service, how to help employees grow both personally and professionally, and how it can all add up to fantastic word of mouth (and profits).

Delivering Happiness: A Path to Profits, Passion, and Purpose | Tony's Blog

Sponsors

Smart folks who helped make this event possible

Details

Where: Pier Sixty (at Chelsea Piers)

23rd Street & the Hudson River

New York, NY

When: July 20

8:00am-5:00pm

Price:

$750

Recommended
hotels:
Kimpton Eventi

851 Avenue of the Americas

212-564-4567

New York Marriott Financial Center

85 West Street

212-930-1169

W Hotel

130 East 39th Street

212-592-8860

Sheraton Four Points Chelsea

160 W 25th Street

212-627-1888

Frequently asked questions

1. Blogger Passes

We need a few awesome bloggers (and maybe a podcaster or two) to cover the event. We have a few passes reserved for live bloggers, so if you're interested, let us know. Thanks for contacting us! We found awesome live bloggers for the event.

2. Press Passes

We'd love for a few fantastic journalists to cover the event. We have 20 press passes for working reporters with proper media credentials. Contact us for more information.

3. Sponsorship

Word of Mouth Supergenius is the best place to meet buyers of word of mouth and social media products and services. Get real leads with budgets looking for solutions and services. Contact us to learn more: Click here

4. Recording

We'll be recording the event in audio and video format. After the event we'll have more details on availability.

5. Registration / Cancellation Policy

If you are unable to attend the event -- well, we'll miss you. We encourage you to have a friend take your place at no additional charge. However, we understand that emergencies happen: As long as we receive 48-hours notice of your cancellation, we'll refund your ticket -- but we'll still miss you. If it's less than 48-hours notice, we'll credit your ticket value toward a future GasPedal event.

6. Group discount

3 + people? Contact Adele for a group discount.

For more information, get our attention via email or contact us directly at 312-932-9000.

Agenda

Time Track 1 Track 2 Track 3
7:30am Registration, breakfast & networking
8:30am Introduction

Welcome to Word of Mouth Supergenius!

8:50am Love or Marketing? How Word of Mouth Will Save Your Brand

Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and CEO, GasPedal

Your brand isn't what you say it is -- it's what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. When you earn passionate fans who promote you out of love and not for money, you're rewarded with customers that do your marketing for you, for free, forever.

9:20am Switch rooms!
9:35am How to Create Buzzworthy Topics

Rohit Bhargava, Ogilvy 360 Digital Influence

Dive into a crash course on how to create experiences people love to talk about.

Bio - Company - Blog - Book

How to Create a Fan Community

Spike Jones, Fleishman-Hillard

Learn how to create long-term, sustainable word of mouth with an amazing fan community.

Bio - Company - Blog - Twitter

How to Create Word of Mouth on Zero Budget

Saul Colt, Thoora

Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks' amazing word of mouth.

Company - Blog - Twitter

10:05am Switch rooms!
10:15am How to Inspire WOM with Customer Service

Lane Becker, Get Satisfaction

Find out how to transform fans into an army of helpful customer service reps.

Bio - Company - Blog - Twitter

How to Stay Ethical and Out of Trouble

Andy Sernovitz, GasPedal

Discover the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.

Bio - Company - Blog - Twitter

How to Respond to Feedback, Posts, Comments, and Tweets

Lindsay Lebresco, Converseon

Learn the essential skills for responding to online conversations about you from the woman behind Graco's online strategy.

Bio - Company - Blog - Twitter

10:45am Snack & make friends
11:15am How to Create and Promote Your Blog

Dana VanDen Heuvel, Marketing Savant

Learn how to earn a loyal following and drive engagement with your blog.

Bio - Blog - Twitter

How to Create Offline Word of Mouth

Martin Atkins, author of Tour:Smart

Learn how to build an amazing fan base offline.

Bio - Company - Twitter

How to be Awesome on Twitter and Facebook

Brendan Hart, National Geographic

See how to effectively add social media tools to your word of mouth marketing program.

Bio - Company - Twitter - Facebook

11:45am Switch rooms!
11:55am How to Measure Word of Mouth

Olivier Blanchard, BrandBuilder

Connect your word of mouth to your bottom line with this refreshing look at measurement.

Bio - Company - Blog - Twitter

How to Work with Online Reviews

Kevin Lee, Yelp

Learn how to make the most of both the good and the bad reviews about your business.

Bio - Company - Blog - Twitter

How to Work with Bloggers and Influencers

David Witt, General Mills

Learn practical steps to creating an outreach program and managing your relationships.

Company

12:25pm Lunch break: 20 minutes to grab lunch and choose your small-group author discussion
12:45pm Author Lunch: Jeanne Bliss

I Love You More Than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad

Jeanne describes how to transform your business from a brand customers like to one customers love.

Book - Bio - Blog - Twitter

Author Lunch: Paul Gillin

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Paul shares his hands-on manual on how to extend your brands, generate leads, and engage customer communities using online tools.

Book - Bio - Blog - Twitter

Author Lunch: Douglas Atkin

The Culting of Brands: When Customers Become True Believers

Douglas offers his advice for earning a cult-like following for your brand.

Book - Bio - Blog - Twitter

Author Lunch: Brian Solis

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Brian shares how to effectively compete in this new era of digital Darwinism while engendering the support of online champions.

Book - Bio - Blog - Twitter

Author Lunch: Hugh MacLeod

Ignore Everybody: And 39 Other Keys to Creativity

Hugh shares how to unleash your creativity in a world that often thwarts it.

Book - Bio - Blog - Twitter

Author Lunch: Josh Bernoff

Groundswell: Winning in a World Transformed by Social Technologies

Josh dives into turning the global, unstoppable groundswell of social technologies into an opportunity.

Book - Bio - Blog - Twitter

1:10pm Switch rooms!
1:25pm

Afternoon Keynote: Delivering Happiness

Tony Hsieh, author of "Delivering Happiness: A Path to Profits, Passion, and Purpose" and CEO, Zappos

Tony will explain how using happiness as a framework produces profits, passion, and purpose in both business and life.

Bio - Company - Blog - Book - Twitter

2:00pm Switch rooms!
2:10pm Case Study: WindsorONE

Craig Flynn, WindsorONE

Learn how to create amazing BtoB word of mouth from the people who make lumber interesting.

Bio - Company - Blog

Case Study: Domino's

Ramon De Leon, Domino's

Experience how Ramon engages in the nonstop online conversation about Domino's.

Company - Blog - Twitter - Vimeo

Case Study: Fiskars

Geno Church, Brains on Fire

Learn strategies for turning your fans and customers into evangelists, based on Geno's work with Fiskars.

Bio - Company - Blog - Twitter

2:40pm Switch rooms!
2:50pm Case Study: Intuit

Kira Wampler, Ant's Eye View

See how Intuit measures the impact of social media activity on sales for small business owners.

Bio - Company - Blog - Twitter

Case Study: PrintingForLess.com

Jessica Cooper, PrintingForLess.com

Learn how PrintingForLess.com creates fan loyalty through customer service.

Company

Case Study: Maker's Mark

Todd Spencer, Doe-Anderson

Learn about Maker's Mark's fascinating program that's turning customers into lifelong brand ambassadors.

Bio - Company - Twitter

3:20pm Snack & make friends
3:50pm Case Study: Dell

Caroline Dietz, Dell

See how Dell revolutionized the way they engage their customers.

Company - Twitter

Case Study: Gevalia

Dana Vogel, Kraft

Hear how Gevalia merged direct response with social media to connect with loyal fans.

Bio - Company - Facebook

Case Study: Estee Lauder

Sam Decker, Bazaarvoice and  Marisa Thalberg, Estee Lauder Companies

See how the Estee Lauder Companies accelerated internal buy-in for word of mouth.

Sam:

CompanyTwitter - YouTube

Marisa:

Company - Twitter - Facebook

4:20pm Switch rooms!
4:30pm Case Study: California Tortilla

Stacey Kane, California Tortilla

See how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.

Company - Twitter - Facebook

Case Study: Duck Brand

David Rodgers, Duck Brand

Learn how you can create buzz, community, and excitement for anything – even duct tape.

Company -Twitter - Facebook

Case Study: charity: water

Paull Young, charity: water

See how charity: water is using social media tools to connect with their cause's biggest believers.

CompanyTwitter - Facebook

5:00pm Head home with a notebook full of word of mouth ideas

*Agenda times or presenters are subject to change.

Testimonials

People love GasPedal events

Past attendees

3M • Aflac • Allstate • American Express • American Family Insurance • Ariba • AT&T • Audi • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Charles Schwab • Chevron • Chick-fil-A • Cisco • Clorox • Coach • Coca-Cola • Coldwell Banker • Community Medical Centers • ConAgra Foods • Crate & Barrel • Dell • Discover • Dole • Domino's • DuPont • eBay • FedEx • Ford • Gannett • Gap • GE • General Mills • General Motors • Google • Graco • Hertz • The Home Depot • HP • H&R Block • HSBC • Humana • IBM • IKEA • Intel • Intuit • Johnson & Johnson • Kaiser Permanente • Levi Strauss • Mattel • Mayo Clinic • McDonald's • MetLife • Michelin • Microsoft • Molson • NHL • NBC Universal • Nestle Purina • Nokia • Northwestern Mutual • Novartis • Oracle • Orbitz • PayPal • PepsiCo • Petro-Canada • Pfizer • Procter & Gamble • Progressive Insurance • SAP • Sears • Serta • Sharpie • Sony • Sprint • Starbucks • State Farm • Sun Microsystems • SunGard • Symantec • Target • The North Face • Ticketmaster • TiVo • Turner Broadcasting System • Tyson Foods • United Airlines • UPS • USAA • U.S. Coast Guard • U.S. Navy • Verizon • VIZIO • Walmart • Wells Fargo • Whirlpool

What they had to say

"Supergenius ranks #1 in experience."
Lindsay Lebresco, Converseon

"All I can say about the Supergenius conference is WOW."
Stephanie Lewis, TC Public Relations

"Great content throughout the day really kept things fresh!"
Brent Bynum, State Farm Insurance

"I felt like I got my money's worth in the first 20 minutes!"
Janine Smiley, Dairy Farmers of America

"I enjoyed every moment of the event."
Saul Colt, Thoora

"An excellent and extraordinary conference!"
Lane Becker, Get Satisfaction

"Definitely a 'must attend' conference."
Michelle Halm, Kolcraft

"We now have so many ideas on how to better spread our WOM, we don't even know where to start!"
Heather Vyvyan, Educators Credit Union

"A stellar event!"
Nichole DuPont, BUNN