12 how-to classes
Simple, hands-on lessons on essential word of mouth skills
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How to Create Buzzworthy Topics
Rohit Bhargava, author of Personality Not Included: Dive into a crash course on how to create experiences people love to talk about. -

How to Create Word of Mouth on Zero Budget
Saul Colt, Thoora: How to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. -

How to Deal with Negative WOM
Lane Becker, Get Satisfaction: How a community of fans can be an army of helpful customer service reps. -

How to Work with Bloggers and Influencers
David Witt, General Mills: Learn practical steps to creating an outreach program and managing your relationships. -

How to Measure Word of Mouth
Olivier Blanchard, BrandBuilder: The most interesting how-to-measure-WOM presentation ever. -

How to Create a Fan Community
Spike Jones, Fleishman-Hillard: Learn how to create long-term, sustainable word of mouth with an amazing fan community.
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How to be Awesome on Twitter and Facebook
Brendan Hart, National Geographic: How to effectively add social media tools to your word of mouth marketing mix. -

How to Respond to Feedback, Posts, Comments, and Tweets
Lindsay Lebresco, Converseon: Graco’s former evangelist on turning fan feedback into brand-building buzz. -

How to Stay Ethical and Out of Trouble
Andy Sernovitz, GasPedal: Learn the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals. -

How to Create Offline Word of Mouth
Martin Atkins, Tour:Smart: Learn to build an amazing fan base offline with this music industry legend. -

How to Create and Promote Your Blog
Dana VanDen Heuvel, Marketing Savant: Learn how to earn a loyal following and drive engagement with your blog. -

How to Work with Online Reviews
Kevin Lee, Yelp: Learn how to make the most of both the good and the bad reviews about your business.
12 real-world case studies
Word of mouth success stories from great companies
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Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson. -
Geno Church on how Brains on Fire created the amazing Fiskars fan community. -
Jessica Cooper shares how PrintingForLess.com creates fan loyalty through customer service. -
Kira Wampler on how Intuit measures impact of social media activity on sales for small business owners. -
Bazaarvoice’s Sam Decker shows how the Estee Lauder Companies accelerated internal buy-in for word of mouth. -
Duck Brand’s David Rodgers shows how you can create buzz, community, and excitement for anything — even duct tape.
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Dell’s Caroline Dietz on how they revolutionized the way they engage their customers.
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Craig Flynn on creating amazing BtoB word of mouth based on his experience making lumber remarkable. -
Ramon De Leon on engaging in the nonstop online conversation about Domino’s. -
Dana Vogel on how Gevalia merged direct response with social media to connect with loyal fans. -
Stacey Kane on how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales. -
Paull Young on how charity: water is using social media tools to connect with their cause’s biggest believers.
6 brilliant authors
Small-group discussions about the big ideas in word of mouth
Agenda
| Time |
Track 1 |
Track 2 |
Track 3 |
|---|---|---|---|
| 7:30am | Registration, breakfast & networking | ||
| 8:30am | Introduction Welcome to Word of Mouth Supergenius! | ||
| 8:50am | Love or Marketing? How Word of Mouth Will Save Your Brand Andy Sernovitz, author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and CEO, GasPedal Your brand isn’t what you say it is — it’s what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. When you earn passionate fans who promote you out of love and not for money, you’re rewarded with customers that do your marketing for you, for free, forever. |
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| 9:20am | Switch Rooms! | ||
| 9:35am | How to Create Buzzworthy Topics John Moore, Brand Autopsy Dive into a crash course on how to create experiences people love to talk about. |
How to Create an Enthusiastic Community Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
How to Create Word of Mouth on Zero Budget Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 10:05am | Switch Rooms! | ||
| 10:15am | How to Create Buzzworthy Topics John Moore, Brand Autopsy Dive into a crash course on how to create experiences people love to talk about. |
How to Create an Enthusiastic Community Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
How to Create Word of Mouth on Zero Budget Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 10:45am | Snack and make friends | ||
| 11:15am | How to Create Buzzworthy Topics John Moore, Brand Autopsy Dive into a crash course on how to create experiences people love to talk about. |
How to Create an Enthusiastic Community Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
How to Create Word of Mouth on Zero Budget Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 11:45am | Switch rooms! | ||
| 11:55am | How to Create Buzzworthy Topics John Moore, Brand Autopsy Dive into a crash course on how to create experiences people love to talk about. |
How to Create an Enthusiastic Community Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
How to Create Word of Mouth on Zero Budget Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 12:25pm | Lunch break: 20 minutes to grab lunch and choose your small-group author discussion | ||
| 12:45pm | Author Lunch: Dave Evans Social Media Marketing: The Next Generation of Business Engagement Dave explains how to build on the lessons learned and information gleaned from first-generation social media marketing efforts. |
Author lunch Sally Sue Longnamer, Fleishman-Hillard Austin Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
Author Lunch Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 1:10pm | Switch rooms! | ||
| 1:25pm | Afternoon Keynote: Delivering Happiness Andy Sernovitz, author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and CEO, GasPedal Your brand isn’t what you say it is — it’s what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. When you earn passionate fans who promote you out of love and not for money, you’re rewarded with customers that do your marketing for you, for free, forever. |
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| 2:00pm | Switch rooms! | ||
| 2:10pm | Case Study: WindsorONE Craig Flynn, WindsorONE Learn how to create amazing BtoB word of mouth from the people who make lumber interesting. |
Case Study: Maker’s Mark Todd Spencer, Doe-Anderson Learn about Maker’s Mark‘s fascinating program that’s turning customers into lifelong brand ambassadors. |
Case Study: LEGO Jake McKee, Ant’s Eye View Dive into the strategy behind connecting LEGO’s amazing network of fans. |
| 2:40pm | Switch Rooms! | ||
| 2:50pm | Case Study: WindsorONE Craig Flynn, WindsorONE Learn how to create amazing BtoB word of mouth from the people who make lumber interesting. |
Case Study: Maker’s Mark Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
Case Study: LEGO Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 3:20pm | Snack and make friends | ||
| 3:50pm | Case Study: WindsorONE Craig Flynn, WindsorONE Learn how to create amazing BtoB word of mouth from the people who make lumber interesting. |
Case Study: Maker’s Mark Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
Case Study: LEGO Saul Colt, Saul! Is Learn to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth. |
| 4:20pm | Switch rooms! | ||
| 4:30pm | Case Study: WindsorONE Craig Flynn, WindsorONE Learn how to create amazing BtoB word of mouth from the people who make lumber interesting. |
Case Study: Maker’s Mark Spike Jones, Fleishman-Hillard Learn how to create long-term, sustainable word of mouth with an amazing fan community. |
Case Study: LEGO Craig Flynn, WindsorONE Learn how to create amazing BtoB word of mouth from the people who make lumber interesting. |
| 5:00pm | Head home with a notebook full of word of mouth ideas | ||
Details
| Where: | Pier Sixty (at Chelsea Piers) 23rd Street & the Hudson River New York, NY | Recommended hotels: | Kimpton Eventi 851 Avenue of the Americas 212-564-4567 | W Hotel 130 East 39th Street 212-592-8860 |
| When: |
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New York Marriott Financial Center 85 West Street 212-930-1169 | Sheraton Four Points Chelsea 160 W 25th Street 212-627-1888 | |
| Price: | $750 | |||
Frequently Asked Questions
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Blogger Passes
We need a few awesome bloggers (and maybe a podcaster or two) to cover the event. We have a few passes reserved for live bloggers, so if you’re interested, let us know. Thanks for contacting us! We found awesome live bloggers for the event.
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Press Passes
We’d love for a few fantastic journalists to cover the event. We have 20 press passes for working reporters with proper media credentials. Contact us for more information.
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Sponsorship
Word of Mouth Supergenius is the best place to meet buyers of word of mouth and social media products and services. Get real leads with budgets looking for solutions and services. Contact us to learn more: Click here
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Recording
We’ll be recording the event in audio and video format. After the event we’ll have more details on availability.
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Registration / Cancellation Policy
If you are unable to attend the event — well, we’ll miss you. We encourage you to have a friend take your place at no additional charge. However, we understand that emergencies happen: As long as we receive 48-hours notice of your cancellation, we’ll refund your ticket — but we’ll still miss you. If it’s less than 48-hours notice, we’ll credit your ticket value toward a future GasPedal event.
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Group Discount
3 + people? Contact Jen for a group discount. For more information, get our attention via email or contact us directly at 312-932-9000.
Testimonials
People love GasPedal events
Past Attendees
3M • Adobe • Aflac • Allstate • American Cancer Society • American Express • American Family Insurance • Apple • AT&T • Audi • Bank of America • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Chipotle • Cisco • Clorox • CNN • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • Dell • Delta Air Lines • Discover Financial Services • Discovery Communications • Dole Food Company • Domino’s • DuPont • eBay • Eddie Bauer • FedEx • Fidelity • Ford • Gap • GE • GEICO • General Mills • General Motors • Google • Graco • Hershey • Hertz • Hilton Worldwide • The Home Depot • HP • H&R Block • IBM • IKEA • Intel • InterContinental Hotels Group • Intuit • The J.M. Smucker Company • Johnson & Johnson • Kraft Foods • Kroger • Land O’Lakes • Levi Strauss • Mattel • Mayo Clinic • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • NHL • NBC Universal • NCR • Nestle Purina • Newell Rubbermaid • New York Life • Newell Rubbermaid • Nike • Nokia • Nordstrom • The North Face • Northwestern Mutual • Novartis • OfficeMax • Oracle • Orbitz • PacSun • Palm • PepsiCo • Perdue Farms • Pfizer • Pitney Bowes • Procter & Gamble • Progressive Insurance • REI • Research In Motion • SAP • Scholastic • Sears • Sega • Sharpie • Shell Oil • Solo Cup • Sony • Sprint • Starwood Hotels & Resorts • Starbucks • State Farm Insurance • Steelcase • Sun Microsystems • SunGard • Supervalu • T. Rowe Price • Target • TD Bank Financial • Ticketmaster • Time • TiVo • T-Mobile • Toyota • Turner Broadcasting System • Tyson • U.S. Bank • U.S. Coast Guard • U.S. Marine Corps • U.S. Navy • USAA • UCB Pharma • United Airlines • UPS • USAA • Verizon • VH1 • VIZIO • Walmart • Wells Fargo • Whirlpool • The World Bank • Wyndham Worldwide • Xerox • Yahoo!What They Had to Say
- “Definitely a ‘must attend’ conference.”
— Michelle Halm, Kolcraft - “All I can say about the Supergenius conference is WOW.”
— Stephanie Lewis, TC Public Relations - “Great content throughout the day really kept things fresh!”
— Brent Bynum, State Farm Insurance - “I felt like I got my money’s worth in the first 20 minutes!”
— Janine Smiley, Dairy Farmers of America - “Supergenius ranks #1 in experience.”
— Lindsay Lebresco, Converseon - “This is awesome: well-organized, effective, and the people are smart.”
— Molly Catalano, Five Guys - “An excellent and extraordinary conference!”
— Lane Becker, Get Satisfaction - “We now have so many ideas on how to better spread our WOM, we don’t even know where to start!”
— Heather Vyvyan, Educators Credit Union - “I enjoyed every moment of the event.”
— Saul Colt, Thoora - “A stellar event!”
— Nichole DuPont, BUNN - “Supergenius was excellent.”
— Seth Brewer, The Hartford



























