Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth.
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How to Create Your Word of Mouth Marketing Plan
Bob Pearson: The guy who managed the world’s largest social media team at Dell
» Live audio preview
How to Stay Out of Trouble: WOM Ethics, Policies, and Training
Andy Sernovitz: SocialMedia.org CEO and ethics expert
» Live audio preview
How to Create a Fan Community
Spike Jones: See how Brains on Fire created the astonishing Fiskars fan club
» Live audio preview
How to Work With Bloggers and Influencers
Virginia Miracle, Oglivy PR: Leader in worldwide blogger outreach programs
How to Create Buzzworthy Topics
John Moore, WOMMA: The guru of earning attention and respect
» Live audio preview
How to Measure Word of Mouth
Olivier Blanchard: The most interesting how-to-value-and-measure-WOM presentation ever
» Live audio preview
How to Create and Promote Your Blog
Jason Falls, Social Media Explorer: Earning readers for the biggest brands’ blogs
» Live audio preview
How to Create Offline Word of Mouth
Saul Colt: Building crazy buzz and feverish fans for FreshBooks
» Live audio preview
How to be Awesome on Twitter and Facebook
Allan Schoenberg: Learn how the CME Group got 800,000 Twitter followers
» Live audio preview
How to Inspire WOM with Customer Service
Lane Becker: How a community of customers can be an army of helpful customer service reps
» Live audio preview
How to Create Word of Mouth on Zero Budget
Randy Lopez: Stories of big buzz for the smallest businesses
» Live audio preview
How to Respond to Feedback, Posts, Comments, and Reviews
Lindsay Lebresco, Converseon: Friends and conversations as the voice of Graco
» Live audio preview
Jake McKee dives into the strategy behind connecting LEGO’s amazing network of fans. » Live audio preview
Bazaarvoice’s Sam Decker shows how The Land of Nod used fan feedback to improve customer service and build trust. » Live audio preview
PEMCO’s Rod Brooks explains how they tuned in to their customers’ wants and needs to build relationships. » Live audio preview
Find out how Adam Brown empowers fans from all over the world to join in the conversation about Coca-Cola. » Live audio preview
Warren Ackerman from Affinitive explains how Random House is connecting its teen readers directly with authors. » Live audio preview
Telligent’s Rob Howard on how Texas Instruments’ E2E Community is driving productivity through increased engagement » Live audio preview
Kira Wampler on how Intuit is creating word of mouth by connecting small business leaders. » Live audio preview
Ramon De Leon on engaging in the nonstop online conversation about Domino’s. » Live audio preview
Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson. » Live audio preview
Matthew Guiste on how fan feedback helped them launch VIA. » Live audio preview
Jeff Rohrs of ExactTarget shares how Dreamfield’s Pasta earned love from fans and built a permission-based following. » Live audio preview
Braden Young of Bucks First Credit Union shows Bucks First Credit Union started Project Flipside to get young people talking about their finances.
PaulSecrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! » Live preview
John Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide » Live preview
Mitch Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone » Live preview
Online Marketing Summit
Join hundreds of your marketing peers at OMS 2010, the only conference solely dedicated to online marketing education – in an environment free from exhibit booths and sales pitches. Through this special partnership, Supergenius attendees can earn credit towards an Online Marketing Institute certificate.
Learn More »
George Wright from Blendtec will talk about the strategy and success behind the Will It Blend? series, one of the biggest viral marketing campaigns of all time. And he’ll blend stuff, too!
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Where: |
Chicago’s Gleacher Center |
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When: |
December 16 |
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Price: |
$750 |
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Recommended |
Conrad Hotel |
Hotel Inter-Continental |
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Embassy Suites Hotel |
Marriott Downtown |
1. Blogger Passes
We need a few awesome bloggers (and maybe a podcaster or two) to cover the event. We have a few passes reserved for live bloggers, so if you’re interested, let us know.
2. Press Passes
We’d love for a few fantastic journalists to cover the event. We have 20 press passes for working reporters with proper media credentials. Contact us for more information.
3. Sponsorship
Word of Mouth Supergenius is the best place to meet buyers of word of mouth and social media products and services. Get real leads with budgets looking for solutions and services.
4. Recording
We’ll be recording the event in audio and video format. After the event we’ll have more details on availability.
5. Registration / Cancellation Policy
If you are not able to attend the event, well, we’ll miss you. We strongly encourage you to have a friend take your place at no additional charge. Cancellations made before December 4th will be refunded, minus a $175 service fee. Cancellations after that point will not be refunded. This is a private event. All registrations are subject to GasPedal’s approval at its sole discretion.
For more information, get our attention via email or contact us directly at 312-932-9000.
Time |
Track 1 |
Track 2 |
Track 3 |
7:30am |
Registration, breakfast & networking |
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8:30am |
Introduction Welcome to Word of Mouth Supergenius! |
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8:50am |
Love or Marketing? How Word of Mouth Will Save Your Brand Andy Sernovitz, Author of “Word of Mouth Marketing: How Smart Companies Get People Talking” & CEO, GasPedal Your brand isn’t what you say it is — it’s what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. When you earn passionate fans who promote you out of love and not for money, you’re rewarded with customers that do your marketing for you, for free, forever. |
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9:20am |
Switch rooms! |
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9:35am |
How to Create Buzzworthy Topics John Moore, WOMMA Dive into a crash course on how to create experiences that people love to talk about. |
How to Create a Fan Community Spike Jones, Brains On Fire Learn strategies for turning your fans and customers into evangelists, based on Spike’s work with Fiskars. |
How to Create Word of Mouth on Zero Budget Randy Lopez, Johnson Gray Advertising Master strategies to get your word of mouth program built without a budget. |
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10:05am |
Switch rooms! |
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10:15am |
How to Create Your Word of Mouth Marketing Plan Lane Becker, Get Satisfaction Discover how to transform your army of fans into your best customer service reps. |
How to Stay Out of Trouble: WOM Ethics, Policies, and Training Andy Sernovitz, GasPedal Discover the simple steps to creating an ethics program, establishing social media policies, and training your team. |
How to Respond to Feedback, Posts, Comments, and Reviews Lindsay Lebresco, Converseon Learn the essential skills for responding to online conversations about you from the woman behind Graco’s online strategy. |
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10:45am |
Snack & make friends |
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11:15am |
How to Create and Promote Your Blog Jason Falls, Social Media Explorer Learn the fundamental steps to getting your blog off the ground and building a loyal readership. |
How to Create Offline Word of Mouth Saul Colt, Thoora Explore effective and practical offline word of mouth techniques with the king of brilliant, fun buzz. |
How to be Awesome on Twitter and Facebook Allan Schoenberg, CME Group Find out how to build your social media following from the guy giving Ashton Kutcher a run for his money. |
11:45am |
Switch rooms! |
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11:55am |
How to Measure Word of Mouth Olivier Blanchard, BrandBuilder, Inc. Connect your word of mouth to your bottom line with this refreshing look at measurement. |
How to Create Your Word of Mouth Marketing Plan Bob Pearson, Social Media Business Council Step through the basics of how to create your word of mouth road map with the guy who created Dell’s social media plan. |
How to Work With Bloggers and Influencers Virginia Miracle, Ogilvy PR Discover the practical steps to creating an outreach program and managing your relationships. |
12:25pm |
Lunch break: 20 minutes to grab lunch and choose your small-group author discussion |
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12:45pm |
Author Lunch: John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide John offers a marketing road map with simple, effective and affordable marketing tactics that stick. Room 200 |
Author Lunch: Paul Gillin Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Paul shares his hands-on manual on how to extend your brands, generate leads, and engage customer communities using online tools. Room 300 |
Author Lunch: Mitch Joel Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone Mitch explains the importance of interconnection through online communities and conversation and how it leads to increased loyalty and brand awareness. Room 400 |
Author Lunch: Andy Nulman Pow! Right Between the Eyes: Profiting from the Power of Surprise Andy delivers a heavyweight blow to boring marketing with his surprising (and fun!) strategies that create instant word of mouth. Room 250 |
Author Lunch: Andy Wibbels Blogwild!: A Guide for Small Business Blogging Andy explains how to use blogs to improve your business by creating buzz and increasing communication with your customers. Room 350 |
Author Lunch: Lois Kelly Beyond Buzz: The Next Generation of Word of Mouth Marketing Lois discusses how to listen to customers, identify what matters to them, and craft a message that earns sustainable word of mouth. Room 450 |
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1:25pm |
Switch rooms! |
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1:40pm |
Halftime show: Will It Blend? Live! George Wright, Blendtec George will talk about the strategy and success of the Will It Blend? series, one of the biggest viral marketing campaigns ever. And he’ll blend stuff, too! |
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2:00pm |
Switch rooms! |
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2:10pm |
Case Study: LEGO Jake McKee, Ant’s Eye View Dive into the strategy behind connecting LEGO’s amazing network of fans. |
Case Study: Domino’s Ramon De Leon, Domino’s Experience how Ramon engages in the nonstop online conversation about Domino’s. |
Case Study: The Land of Nod Sam Decker, Bazaarvoice & Michelle Kohanzo, The Land of Nod Learn how The Land of Nod used fan feedback to improve customer service and build trust. Sam: Michelle: |
2:40pm |
Switch rooms! |
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2:50pm |
Case Study: Intuit Kira Wampler, Intuit See how Intuit is creating word of mouth by connecting small business leaders. |
Case Study: Coca-Cola Adam Brown, Coca-Cola Hear how Coca-Cola empowers fans from all over the world to join in the conversation. |
Case Study: Maker’s Mark Todd Spencer, Doe-Anderson Learn about Maker’s Mark’s fascinating program that’s turning customers into lifelong brand ambassadors. |
3:20pm |
Snack & make friends |
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3:50pm |
Case Study: PEMCO Rod Brooks, PEMCO Find out how PEMCO tuned in to their customers’ wants and needs to build relationships with their fans. |
Case Study: Starbucks Matthew Guiste, Starbucks Hear how Starbucks used fan feedback to help them launch VIA, their instant coffee. |
Case Study: Random House Warren Ackerman, Affinitive Learn how Random House is engaging and empowering its teen reader audience by connecting them directly with authors. |
4:20pm |
Switch rooms! |
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4:30pm |
Case Study: Dreamfield’s Pasta Jeff Rohrs, ExactTarget Jeff Rohrs of ExactTarget shares how Dreamfield’s Pasta earned some love and built a foundation for their brand. |
Case Study: Bucks First Credit Union Braden Young, Bucks First Credit Union Learn how Bucks First Credit Union started Project Flipside to get young people talking about their finances. |
Case Study: Texas Instruments Rob Howard, Telligent Telligent’s Rob Howard on how Texas Instruments’ E2E Community is driving productivity through increased engagement. |
5:00pm |
Head home with a notebook full of word of mouth ideas |
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