• 

  How to Create Your Word of Mouth Marketing Plan

  Bob Pearson: The guy who managed the world’s largest social media team at Dell.
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  How to Stay Out of Trouble: WOM Ethics, Policies, and Training

  Andy Sernovitz: SocialMedia.org CEO and ethics expert.
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  How to Create a Fan Community

  Spike Jones: See how Brains on Fire created the astonishing Fiskars fan club.
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  How to Work with Bloggers and Influencers

  Virginia Miracle, Ogilvy PR: Leader in worldwide blogger outreach programs.
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  How to Create Buzzworthy Topics

  John Moore, WOMMA: The guru of earning attention and respect.
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  How to Measure Word of Mouth

  Olivier Blanchard: The most interesting how-to-value-and-measure-WOM presentation ever.

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  How to Create and Promote Your Blog

  Jason Falls, Social Media Explorer: Earning readers for the biggest brands’ blogs.
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  How to Create Offline Word of Mouth

  Saul Colt: Building crazy buzz and feverish fans for FreshBooks.
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  How to be Awesome on Twitter and Facebook

  Allan Schoenberg: Learn how the CME Group got 800,000 Twitter followers.
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  How to Inspire WOM with Customer Service

  Lane Becker: How a community of customers can be an army of helpful customer service reps.
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  How to Create Word of Mouth on Zero Budget

  Randy Lopez: Stories of big buzz for the smallest businesses.
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  How to Respond to Feedback, Posts, Comments, and Reviews

  Lindsay Lebresco, Converseon: Friends and conversations as the voice of Graco.

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  Jake McKee dives into the strategy behind connecting LEGO’s amazing network of fans.
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  Bazaarvoice’s Sam Decker shows how The Land of Nod used fan feedback to improve customer service and build trust.
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  PEMCO’s Rod Brooks explains how they tuned in to their customers’ wants and needs to build relationships.
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  Find out how Adam Brown empowers fans from all over the world to join in the conversation about Coca-Cola.
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  Warren Ackerman from Affinitive explains how Random House is connecting its teen readers directly with authors.
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  Telligent’s Rob Howard on how Texas Instruments’ E2E Community is driving productivity through increased engagement.

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  Kira Wampler on how Intuit is creating word of mouth by connecting small business leaders.
  
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  Ramon De Leon on engaging in the nonstop online conversation about Domino’s.
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  Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.
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  Matthew Guiste on how fan feedback helped them launch VIA.
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  Jeff Rohrs of ExactTarget shares how Dreamfield’s Pasta earned love from fans and built a permission-based following.
• 
  Braden Young of Bucks First Credit Union shows Bucks First Credit Union started Project Flipside to get young people talking about their finances.

Past Attendees

3M • Adobe • Aflac • Allstate • American Cancer Society • American Express • American Family Insurance • Apple • AT&T • Audi • Bank of America • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Chipotle • Cisco • Clorox • CNN • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • Dell • Delta Air Lines • Discover Financial Services • Discovery Communications • Dole Food Company • Domino’s • DuPont • eBay • Eddie Bauer • FedEx • Fidelity • Ford • Gap • GE • GEICO • General Mills • General Motors • Google • Graco • Hershey • Hertz • Hilton Worldwide • The Home Depot • HP • H&R Block • IBM • IKEA • Intel • InterContinental Hotels Group • Intuit • The J.M. Smucker Company • Johnson & Johnson • Kraft Foods • Kroger • Land O’Lakes • Levi Strauss • Mattel • Mayo Clinic • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • NHL • NBC Universal • NCR • Nestle Purina • Newell Rubbermaid • New York Life • Newell Rubbermaid • Nike • Nokia • Nordstrom • The North Face • Northwestern Mutual • Novartis • OfficeMax • Oracle • Orbitz • PacSun • Palm • PepsiCo • Perdue Farms • Pfizer • Pitney Bowes • Procter & Gamble • Progressive Insurance • REI • Research In Motion • SAP • Scholastic • Sears • Sega • Sharpie • Shell Oil • Solo Cup • Sony • Sprint • Starwood Hotels & Resorts • Starbucks • State Farm Insurance • Steelcase • Sun Microsystems • SunGard • Supervalu • T. Rowe Price • Target • TD Bank Financial • Ticketmaster • Time • TiVo • T-Mobile • Toyota • Turner Broadcasting System • Tyson • U.S. Bank • U.S. Coast Guard • U.S. Marine Corps • U.S. Navy • USAA • UCB Pharma • United Airlines • UPS • USAA • Verizon • VH1 • VIZIO • Walmart • Wells Fargo • Whirlpool • The World Bank • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

• “Definitely a ‘must attend’ conference.”
  — Michelle Halm, Kolcraft
• “All I can say about the Supergenius conference is WOW.”
  — Stephanie Lewis, TC Public Relations
• “Great content throughout the day really kept things fresh!”
  — Brent Bynum, State Farm Insurance
• “I felt like I got my money’s worth in the first 20 minutes!”
  — Janine Smiley, Dairy Farmers of America
• “Supergenius ranks #1 in experience.”
  — Lindsay Lebresco, Converseon
• “This is awesome: well-organized, effective, and the people are smart.”
  — Molly Catalano, Five Guys
• “An excellent and extraordinary conference!”
  — Lane Becker, Get Satisfaction
• “We now have so many ideas on how to better spread our WOM, we don’t even know where to start!”
  — Heather Vyvyan, Educators Credit Union
• “I enjoyed every moment of the event.”
  — Saul Colt, Thoora
• “A stellar event!”
  — Nichole DuPont, BUNN
• “Supergenius was excellent.”
  — Seth Brewer, The Hartford