Social media planning for a crisis
3/9 | Private member callLorelei Piotto, who serves as the Corporate Marketing Advisor & Justin Higgs, who serves as the New Media Advisor at Chevron, will lead a members-only conference call, “Social media planning for a crisis.”
As PR crises continue to grab headlines, many social media teams are focusing on how they’ll respond if things go wrong. We’ll open up a discussion for what kind of prep your teams are putting together. Chevron will start off the call, sharing detail on a recent cross-departmental social media drill; all SMBC companies are invited to share crisis plans they have in place, or how they’ve handled recent situations. We’ll discuss:
- Dealing with legal when pressed for time
- Structuring an external response team
- Incorporating social media into existing crisis plans
Private member call | March 9, 2 PM (EST) | Members log-in for details
