Newell Rubbermaid: Social media from a multi-brand perspective
12/17 | Public conference callBert DuMars, who serves as the VP, E-Business and Interactive Marketing at Newell Rubbermaid, will lead a public conference call, “Newell Rubbermaid: Social media from a multi-brand perspective.”
Graco Baby, Rubbermaid, Sharpie… so many brands, so many customers. Learn how this consumer giant develops a multi-brand portfolio from the corporate and brand perspective, and the strategies each developed to embrace their customers. Bert will discuss:
- Why Graco Baby emphasizes the people behind the brand
- How to open yourself up to reviews
- How Sharpie got involved in existing conversations
Conference call | December 17, 2 PM (EST) | Free | Register
