Jim Sterne: Social media metrics
3/30 | Private member callJim Sterne, acclaimed author and owner of Target Marketing, will lead a members-only conference call, “Jim Sterne: Social media metrics.”
The quest for proper social media metrics seems endless, but highly-respected author and metrics expert Jim Sterne will give us a hand. We’ll talk with him a week before his new book, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” hits the shelves. We’ll discuss the metrics that matter most — specific, actionable numbers and the frameworks to implement them. We’ll also discuss:
- Properly analyzing Facebook and Twitter counts
- Efficiently leveraging resources spent on social media
- Building metrics needed to win over skeptics
Private member call | March 30, 2 PM (EST) | Members log-in for details
