Learn word of mouth marketing

Get started with word of mouth marketing through free white papers, book excerpts, blogs, and newsletters

Free Email Newsletters

GasPedal’s free email newsletters offer quick, weekly ideas to help you become a better marketer.

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Microsoft: Listening in the social media era — live audio with Nestor Portillo

Learn how Microsoft is using social media to capture the voice of their customers and is incorporating it into their products and services.

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Dell and UPS: How to monitor online chatter about your brand

Learn from Dell’s Manish Mehta and UPS’ Debbie Curtis-Magley on how to monitor the online conversation about your brand.

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Word of Mouth Sketchnotes — The world’s only comic book on word of mouth marketing

Artist Mike Rohde joined us for a full-day Crash Course and created the world’s only comic book on word of mouth marketing. Download it here.

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How Cisco engages customers, partners, and press with social media — live audio with Jeanette Gibson

From governance to brand presence to employee engagement, learn Cisco’s best practices in leveraging social media for daily communications in this free audio recording.

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Engaging your talkers during an industry crisis — live audio with Wells Fargo’s Joel Nathanson

In this free audio recording, learn how Wells Fargo launched its engagement program amidst the worst financial crisis since the depression.

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How social media can break down walls for nonprofits — live audio with RWJF’s Larry Blumenthal

In this free audio recording, learn how one of the biggest and best nonprofits, the Robert Wood Johnson Foundation, is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas.

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How Nokia is connecting people with social media — live audio with Molly Schonthal

In this free audio recording, find out how for the world’s largest manufacturer of cell phones, “connecting people” is much more than a tag line — it’s a focus of business.

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How Tyson Foods builds community around the issue of hunger — live audio with Ed Nicholson

In this free audio recording, find out how Tyson Foods uses social media tools to engage stakeholders around the company’s primary philanthropic focus, the issue of hunger.

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CNN’s Rhonda Lowry explains how social media is changing journalism

In this GasPedal training call, CNN’s VP of Social Media Technologies, Rhonda Lowry, explains how the news network is taking advantage of the collaborative opportunities in social media to tell better, more complete stories.

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