Learn word of mouth marketing

GasPedal’s free email newsletters offer quick, weekly ideas to help you become a better marketer.

This free worksheet will help you plan your roadmap to amazing word of mouth. Use this exercise each time you need word of mouth for a new product, service, or event.

Learn how Microsoft is using social media to capture the voice of their customers and is incorporating it into their products and services.

Learn from Dell’s Manish Mehta and UPS’ Debbie Curtis-Magley on how to monitor the online conversation about your brand.

Artist Mike Rohde joined us for a full-day Crash Course and created the world’s only comic book on word of mouth marketing. Download it here.

From governance to brand presence to employee engagement, learn Cisco’s best practices in leveraging social media for daily communications in this free audio recording.

In this free audio recording, learn how Wells Fargo launched its engagement program amidst the worst financial crisis since the depression.

In this free audio recording, learn how one of the biggest and best nonprofits, the Robert Wood Johnson Foundation, is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas.

In this free audio recording, find out how for the world’s largest manufacturer of cell phones, “connecting people” is much more than a tag line — it’s a focus of business.

In this free audio recording, find out how Tyson Foods uses social media tools to engage stakeholders around the company’s primary philanthropic focus, the issue of hunger.

In this GasPedal training call, CNN’s VP of Social Media Technologies, Rhonda Lowry, explains how the news network is taking advantage of the collaborative opportunities in social media to tell better, more complete stories.

In this GasPedal training call on how Mayo Clinic uses social media, Director of Communications Lee Aase will explain how they are continuing to grow buzz — and how you can, too.

This white paper outlines four core lessons from the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, and comes complete with a bonus homework assignment.

With this free .mp3 you can listen in as Allstate’s Lizzie Schreier discusses how she got the company started in social media without freaking out legal, leadership or liability teams and how you can do the same.

Here’s a free taste from the best-selling word of mouth marketing book. This brief excerpt covers the core components of every great word of mouth campaign.