| Would anybody tell a friend?
It’s an important question. It’s a question that raises the bar, that makes you better, that changes your company forever. You only have two choices: Be so special that people want to talk about you — or buy advertising. Be interesting — or be invisible. Because being good is different than being worth talking about. Making a good product isn’t good enough anymore. Everyone does that these days. |
Advertising is the cost of being boring.
If people won’t talk about you for free, you have to pay them to do it. There is a direct relationship between being buzzworthy — earning word of mouth — and how much you’ll have to pay to promote yourself through paid marketing. Give people a reason to talk about you for free, or you’ll have to buy advertising to get the message out. It’s easier, more fun, more rewarding, and more profitable to focus on being remarkable and earning the type of fans and followers who will promote you, for free, forever. |
These big ideas should be taped to your computer monitor, stuck in your wallet, and hung in your conference room.
And thanks to the amazing work of Hugh MacLeod, it’ll look great when you post them.
- Get a fancy, one-of-a-kind print by visiting Hugh’s art gallery.
- Show off your WOM pride by getting a shirt, hat, or poster at our WOM store.
