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Word of Mouth Geniuses of the Week
- Blog Kindle
"Kindle Photo of the Day"
A group of fans of Amazon’s Kindle decide to show their favorite ebook reader some blog love by posting photos of “what it is like to live with a Kindle device.” No word yet if they’ve tattooed themselves yet. (link)
- Matt Rhodes, FreshNetworks blog
"Product seeding and word of mouth – Faber on Facebook"
UK publishing house Faber uses Facebook to give away books as a way of spreading WOM about its titles.(link)
Faber’s Facebook profile
- Hal Becker, 4Hoteliers
"To Empower or Not to Empower?"
A breakdown on what Ritz Carlton does through exceptional customer service to create word of mouth. (link)
- Someone’s Mother, Serenity Now! Serenity Now!
"Scented – Word of Mouth Monday"
Bloggers love to write about the products they use and enjoy. Here’s a great example. (link)
- Greg Sterling, Screenwerk
“OPA Local Sites Study”
SEO expert Greg Sterling analyzes the data from a new OPA study that shows consumers place a high degree of confidence and trust in local media. This amplifies and supports the message that WOM works best when it comes from a trustworthy source.(link)
