GasPedal | Word of Mouth Marketing Strategy, Training and Best Practices

Free Email Newsletters

gaspedal — Tue, 26 Jan 2010 14:40:33 +0000

Free ideas! Subscribe to our fantastic weekly email newsletters

See what 10,000+ people have been subscribing to since 2000

	Damn! I Wish I’d Thought of That!
	“Damn, I Wish I’d Thought of That!” is full of unusually useful ideas for the smartest marketers, online and off. Every week you’ll be inspired by clever, creative concepts that you can actually do. We believe good marketing is more about brains than bucks. You’ll learn a ton of useful, quick, inexpensive, practical steps to generate word of mouth, build your brand, and get customers excited about you. Fantastic marketing doesn’t have to be so hard — just earn the respect and recommendation of your customers and they will do the rest.
	You Can Be A Word Of Mouth Marketing Supergenius!
	“You Can Be a Word of Mouth Marketing Supergenius!” promises better word of mouth marketing in three minutes. Each week, we’ll send you practical, affordable tips to get people talking about you. You’ll earn the respect and recommendation of your loving fans, and happy customers will start conversations that turn into buzz, leads, and sales.
	Big Business Blogging
	“Big Business Blogging” is the official newsletter of the Blog Council, a forum for the senior executives in charge of corporate blogging and social media at the largest corporations in the world. Each week, we share case studies that demonstrate successful blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.
	SmartBrief on Social Media**
	“SmartBrief on Social Media” is a daily newsletter designed for marketers and decision makers who need to stay ahead of social networking trends. It delivers hard-to-find news on creative social marketing campaigns, emerging technologies, research and best practices. GasPedal’s Andy Sernovitz is Editor-at-Large of this third-party newsletter.
	Invite me to events, too!
	Sign up for our event list and we’ll send you occasional updates on events we’re hosting as well as a few carefully selected events from our friends. You’ll be among the first to know about our upcoming conferences, crash courses, webinars, calls, and networking events.

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**Third-party newsletter

Microsoft: Listening in the social media era — live audio with Nestor Portillo

gaspedal — Sat, 23 Jan 2010 16:20:02 +0000

Microsoft: Listening in the social media era — live audio with Nestor Portillo

In this GasPedal training call, Microsoft’s Worldwide Director of Community & Online Support, Nestor Portillo, will cover how you can use social media to capture the voice of your customers and incorporate it into your products and services.

You’ll learn:

How Microsoft connects with a broad range of audiences across multiple languages
Various platforms and technology Microsoft uses to allow fans to connect and share ideas
How different teams and individual bloggers at Microsoft participate in social media

Let us know where to send your free audio file by filling out the form below:

Dell and UPS: How to monitor online chatter about your brand

gaspedal — Sat, 09 Jan 2010 15:05:11 +0000

Dell and UPS: How to monitor online chatter about your brand

You know your company needs to pay attention to how it’s being talked about online… you’re just not sure of the best way to make it happen. Learn from Dell’s Manish Mehta and UPS’ Debbie Curtis-Magley who deal with this every day.

You’ll learn:

What kind of conversations to watch for
What tools are available to help you monitor
How to find the right time to join the conversations

Let us know where to send your free audio file by filling out the form below:

Dell: Creating Storm Sessions

GasPedal Staff — Fri, 08 Jan 2010 03:05:26 +0000

Vida Killian, who serves as the IdeaStorm Manager at Dell, will lead a members-only conference call, “Dell: Creating Storm Sessions.”

Already known as an engagement pioneer for IdeaStorm, Dell has just launched the next step of crowdsourcing — Storm Sessions, which are time-sensitive, hyper-focused channels for customer input. You’ll learn:

What Dell has learned about soliciting customer input
How to handle an open-door policy for customer input and feedback
How to handle expectations to act on your customers’ ideas

Private member call | January 13, 2 PM (EST) | Members log-in for details

Orange Business Services: Succeeding in social media initiatives

GasPedal Staff — Mon, 21 Dec 2009 19:03:44 +0000

Yann Gourvennec, who serves as the Head of Internet & Digital Media at Orange Business Services, will lead a public conference call, “Orange Business Services: Succeeding in social media initiatives.”

Providing the world’s largest seamless voice and data network is no small task — but neither is reaching your customers. Learn how this global leader is:

Handling the ROI question
Using video to engage and inform customers
Building social media to scale

Conference call | February 2, 12 PM (EST) | Free | Register

UPS: Protecting your brand through social media

GasPedal Staff — Wed, 16 Dec 2009 04:05:41 +0000

Debbie Curtis-Magley, who serves as the Manager of Corporate Public Relations at UPS, will lead a public conference call, “UPS: Protecting your brand through social media.”

With so much emphasis on building a brand, do you know what you’d do if someone attacked it? UPS will give a first-hand account of how it dispelled rumors by using social media:

The importance of a good monitoring system
Conducting outreach through the appropriate channels
Deciding what *not* to respond to

Conference call | January 12, 1 PM (EST) | Free | Register

Turner: A thriving media company in the social media era

GasPedal Staff — Wed, 16 Dec 2009 00:36:41 +0000

Seth Miller, who serves as the Digital Marketing Director at Turner Broadcast System, will lead a public conference call, “Turner: A thriving media company in the social media era.”

Get an up-close tour of the social media marketing efforts behind some of the country’s most familiar cable channels — TBS, TCM, and TNT. You’ll learn:

How Turner learned to listen
Examples of how to build community
The importance of collaboration

Conference call | January 6, 3 PM (EST) | Free | Register

Word of Mouth Sketchnotes — The world’s only comic book on word of mouth marketing

Cale Johnson — Tue, 15 Dec 2009 17:48:14 +0000

Download the Word of Mouth Sketchnotes

The world’s only comic book on word of mouth marketing

Created by Mike Rohde
Brilliant artist Mike Rohde, perhaps best known for his famous SXSW Sketchnotes, joined us for an 8-hour Word of Mouth Crash Course and took these amazing notes.

This 25-page book is the only one of it’s kind, covering the world’s only full-day crash course on word of mouth marketing. It’s like a comic book filled with ideas on how to get people talking about you. You’ll learn:

The 3 lessons of love
The 5 Ts of Word of Mouth Marketing
How to deal with detractors
How to create content that travels

P.S. Free newsletters

If you like what Mike covered in the sketchnotes, learn more about word of mouth and social media marketing with our free weekly newsletters:

Hello

gaspedal — Tue, 15 Dec 2009 17:28:21 +0000

You can be great at word of mouth marketing

We’d love to help!

Get started by checking out our whitepaper, “Everything You Need to Know About Word of Mouth Marketing” and our weekly 3-Minute WOM Lessons.

Everything You Need to Know About Word of Mouth Marketing

The entire book summarized in a few pages! This is the quick guide to skim, share, and use to get everyone excited about word of mouth.

Lesson 1: The Definition of Word of Mouth Marketing
Lesson 2: The Four Rules of Word of Mouth
Lesson 3: The Three Reasons People Talk About You
Lesson 4: Making It Happen — The Five Ts of Word of Mouth Marketing

Nice To Meet You

gaspedal — Mon, 14 Dec 2009 22:28:00 +0000

You can be great at word of mouth marketing

We’d love to help!

Get started by checking out our whitepaper, “Everything You Need to Know About Word of Mouth Marketing” and our weekly 3-Minute WOM Lessons.

Everything You Need to Know About Word of Mouth Marketing

The entire book summarized in a few pages! This is the quick guide to skim, share, and use to get everyone excited about word of mouth.

Lesson 1: The Definition of Word of Mouth Marketing
Lesson 2: The Four Rules of Word of Mouth
Lesson 3: The Three Reasons People Talk About You
Lesson 4: Making It Happen — The Five Ts of Word of Mouth Marketing