GasPedal | Word of Mouth Marketing Strategy, Training and Best Practices

Toyota: Social media and crisis management

GasPedal Staff — Fri, 26 Feb 2010 15:32:32 +0000

Doug Frisbie, who serves as the National Marketing Manager at Toyota Motor Sales, will lead a members-only conference call, “Toyota: Social media and crisis management.”

In February, Toyota announced one of the largest voluntary automotive recalls ever. Social media played a large part in spreading the word by consumers and onlookers, but also by the car company through some inventive strategies. We’ll get a look at the thought process behind how Toyota put social media to use in the six weeks since the recall. Some of the topics we’ll cover:

Involvement of executives in social media marketing
Strategies in using Digg, Facebook, and Twitter
Lessons learned in a time of crisis

Private member call | March 11, 4 PM (EST) | Members log-in for details

Social media planning for a crisis

GasPedal Staff — Thu, 25 Feb 2010 16:46:40 +0000

Lorelei Piotto, who serves as the Corporate Marketing Advisor & Justin Higgs, who serves as the New Media Advisor at Chevron, will lead a members-only conference call, “Social media planning for a crisis.”

As PR crises continue to grab headlines, many social media teams are focusing on how they’ll respond if things go wrong. We’ll open up a discussion for what kind of prep your teams are putting together. Chevron will start off the call, sharing detail on a recent cross-departmental social media drill; all SMBC companies are invited to share crisis plans they have in place, or how they’ve handled recent situations. We’ll discuss:

Dealing with legal when pressed for time
Structuring an external response team
Incorporating social media into existing crisis plans

Private member call | March 9, 2 PM (EST) | Members log-in for details

FINRA: Social media guidelines for financial firms

GasPedal Staff — Fri, 12 Feb 2010 04:22:32 +0000

Joseph Price, who serves as the Senior Vice President, Advertising Regulation/Corporate Financing at FINRA, will lead a members-only conference call, “FINRA: Social media guidelines for financial firms.”

Regulated industries, especially those in the financial arena, are faced with a particularly difficult challenge — living up to communication requirements that are quickly becoming outdated and harder to define in the social media era. FINRA, the largest independent regulator for all securities firms, is among the first to respond to questions with a detailed document, “Guidance on Blogs and Social Networking Sites.” Joseph E. Price will join us in a Show & Tell call to discuss FINRA’s social media guidelines for its 600,000+ representatives, including:

Managing requirements for recordkeeping
Properly supervising external communication
Handling posts from customers and outside parties

Private member call | March 3, 2 PM (EST) | Members log-in for details

Intuit: Recruiting through social media

GasPedal Staff — Wed, 10 Feb 2010 19:17:39 +0000

Gail Houston, who serves as the Social Media and Talent Research Program Manager & Rob DeMartini, who serves as Leader, Right Talent Offerings at Intuit, will lead a members-only conference call, “Intuit: Recruiting through social media.”

Intuit has piloted a program to better recruit employees by using social media channels. Right Talent is a social media outreach package to help applicants learn about Intuit’s job opportunities, working culture, job search tips, and more. We’ll discuss:

Best practices for recruiting via Twitter, Facebook, and LinkedIn
Lessons learned in developing a comprehensive social media program
Efforts to bring in not only applicants, but recruiters and sourcers

Private member call | February 24, 3 PM (EST) | Members log-in for details

Microsoft: Learning (and playing) with Ribbon Hero

GasPedal Staff — Thu, 04 Feb 2010 22:26:20 +0000

Chris Pratley, who serves as the General Manager & Jen Michelstein, who serves as the Project Manager at Microsoft Office Labs, will lead a members-only conference call, “Microsoft: Learning (and playing) with Ribbon Hero.”

Ribbon Hero is a game designed to teach people more about Microsoft Office. Attend this session to learn how Microsoft is using elements of game play (points, competitions, challenges, and achievements) along with social networking (connecting to Facebook) to help people discover and gain mastery of Office functionality. Microsoft Office Labs’ Chris Pratley (General Manager) and Jennifer Michelstein (Program Manager) will demo and answer questions about Ribbon Hero. In addition to covering how the program works, we’ll discuss:

The research that went into ensuring a fun experience
The importance of involving Facebook
The marketing behind one of the world’s most popular office platforms

Private member call | February 26, 2 PM (EST) | Members log-in for details

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gaspedal — Tue, 26 Jan 2010 14:40:33 +0000

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Microsoft: Listening in the social media era — live audio with Nestor Portillo

gaspedal — Sat, 23 Jan 2010 16:20:02 +0000

Microsoft: Listening in the social media era — live audio with Nestor Portillo

In this GasPedal training call, Microsoft’s Worldwide Director of Community & Online Support, Nestor Portillo, will cover how you can use social media to capture the voice of your customers and incorporate it into your products and services.

You’ll learn:

How Microsoft connects with a broad range of audiences across multiple languages
Various platforms and technology Microsoft uses to allow fans to connect and share ideas
How different teams and individual bloggers at Microsoft participate in social media

Let us know where to send your free audio file by filling out the form below:

SMBC: Building social media to scale

GasPedal Staff — Tue, 12 Jan 2010 23:46:36 +0000

This call will recap Social Media Business Council Member Meeting 8 at Intuit, a chance to share some details with those who couldn’t attend – and perhaps further the conversations that took place in San Diego. We’ll discuss:

Takeaways from the morning conversation, “Building social media to scale”
Highlights from the afternoon unconference sessions
Talking points from BlogWell San Diego

Private member call | February 19, 1 PM (EST) | Members log-in for details

Dell and UPS: How to monitor online chatter about your brand

gaspedal — Sat, 09 Jan 2010 15:05:11 +0000

Dell and UPS: How to monitor online chatter about your brand

You know your company needs to pay attention to how it’s being talked about online… you’re just not sure of the best way to make it happen. Learn from Dell’s Manish Mehta and UPS’ Debbie Curtis-Magley who deal with this every day.

You’ll learn:

What kind of conversations to watch for
What tools are available to help you monitor
How to find the right time to join the conversations

Let us know where to send your free audio file by filling out the form below:

Dell: Creating Storm Sessions

GasPedal Staff — Fri, 08 Jan 2010 03:05:26 +0000

Vida Killian, who serves as the IdeaStorm Manager at Dell, will lead a members-only conference call, “Dell: Creating Storm Sessions.”

Already known as an engagement pioneer for IdeaStorm, Dell has just launched the next step of crowdsourcing — Storm Sessions, which are time-sensitive, hyper-focused channels for customer input. You’ll learn:

What Dell has learned about soliciting customer input
How to handle an open-door policy for customer input and feedback
How to handle expectations to act on your customers’ ideas

Private member call | January 13, 2 PM (EST) | Members log-in for details