UPS: Protecting your brand through social media
1/12 | Public conference callDebbie Curtis-Magley, who serves as the Manager of Corporate Public Relations at UPS, will lead a public conference call, “UPS: Protecting your brand through social media.”
With so much emphasis on building a brand, do you know what you’d do if someone attacked it? UPS will give a first-hand account of how it dispelled rumors by using social media:
- The importance of a good monitoring system
- Conducting outreach through the appropriate channels
- Deciding what *not* to respond to
Conference call | January 12, 1 PM (EST) | Free | Register
