Toyota: Social media and crisis management
3/11 | Private member callDoug Frisbie, who serves as the National Marketing Manager at Toyota Motor Sales, will lead a members-only conference call, “Toyota: Social media and crisis management.”
In February, Toyota announced one of the largest voluntary automotive recalls ever. Social media played a large part in spreading the word by consumers and onlookers, but also by the car company through some inventive strategies. We’ll get a look at the thought process behind how Toyota put social media to use in the six weeks since the recall. Some of the topics we’ll cover:
- Involvement of executives in social media marketing
- Strategies in using Digg, Facebook, and Twitter
- Lessons learned in a time of crisis
Private member call | March 11, 4 PM (EST) | Members log-in for details
