Razorfish: Social media metrics and the ‘Fluent’ survey
12/2 | Private member callShiv Singh, who serves as the Vice President & Global Social Media Lead at Razorfish, will lead a members-only conference call, “Social media metrics and the ‘Fluent’ survey.”
Razorfish covers a lot of new ground in their just-released survey of 1,000 consumers – finding the influencers that matter, the future of advertising on social media, and unveiling a new metric called the Social Influence Marketing (SIM) Score, designed to measure how positive an impact your brand is making. Razorfish Vice President & Social Media Lead Shiv Singh will join us to explain the survey results and answer your questions about the findings and suggested strategies including:
- The process and reasoning behind the SIM Score
- What Social Influence Marketing means for big brands
- Future trends in social media marketing
Private member call | December 2, 3 PM (EST) | Members log-in for details
