GasPedal Events

Doug Frisbie, who serves as the National Marketing Manager at Toyota Motor Sales, will lead a members-only conference call, “Toyota: Social media and crisis management.”

In February, Toyota announced one of the largest voluntary automotive recalls ever. Social media played a large part in spreading the word by consumers and onlookers, but also by the car company through some inventive strategies. We’ll get a look at the thought process behind how Toyota put social media to use in the six weeks since the recall. Some of the topics we’ll cover:

• Involvement of executives in social media marketing
• Strategies in using Digg, Facebook, and Twitter
• Lessons learned in a time of crisis

Private member call | March 11, 4 PM (EST) | Members log-in for details

Greg Piche, who serves as the Social Network Architect at Clorox, will lead a members-only conference call, “Clorox: Using gaming strategies to grow community.”

Clorox is using some innovative gaming structures to make sure people are getting (and staying) involved in their community. In this call, Clorox’s Greg Piche will give a quick overview of his BlogWell San Diego presentation on this topic, and we’ll open up the discussion for questions and to hear how other members are driving engagement. Some of the topics we can discuss:

• Creating rewards that matter
• Motivating employees vs. external members
• Establishing leader-boards and point levels

Private member call | March 25, 2 PM (EST) | Members log-in for details

Duke Energy, AT&T, Dell, Tyson Foods, P&G, General Mills, Hilton, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Cincinnati, OH | April 7, 1-5 PM | $250 | Register here

Microsoft, Xerox, Boeing, Chevron, PEMCO Insurance, Starbucks, ExOfficio, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Seattle, WA | May 5, 1-5 PM | $250 | Register here