Graco: Social media in a product recall
1/29 | Private member callKelly Voelker, who serves as the Brand Manager, Public Relations and Social Media at Graco, will lead a members-only conference call, “Graco: Social media in a product recall.”
On January 21, 2010, Graco was involved in a voluntary recall of 1.5 million strollers. Social media played a huge part of getting the word out in a rational, calm, and interactive manner. We’ll get a behind-the-scenes look at how it came to pass:
- How they spread the word: Facebook, Twitter, and beyond
- What type of reaction they received, both internally and externally
- What lessons were learned from the front lines of a recall
Private member call | January 29, 2 PM (EST) | Members log-in for details
