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Word of Mouth Marketing Crash Course

Chicago, IL - January 21st, 2009
http://events.gaspedal.com/

From the guy who literally wrote the book on Word of Mouth Marketing comes a one-day crash course that will let you master word of mouth marketing. In one day, you will learn how to succeed with word of mouth marketing. You’ll find out how to replace expensive marketing with renewable, free leads from your army of raving fans and happy customers. You’ll learn everything you need to know get fantastic word of mouth: how to start and how to manage it, from the basics to advanced techniques. Get your customers talking right away. You will walk out of the crash course a word of mouth marketing genius, guaranteed.

BlogWell: How Big Companies Use Social Media

San Jose, CA - October 28, 2008
http://www.gaspedal.com/blogwell

One afternoon. Four hours. Eight amazing case studies on the best social media programs from big corporations that have been there, done it, and lived to tell the tale. Learn how Cisco, Wells Fargo, UPS, Kaiser Permanente, Intel, The Home Depot, Graco and Walmart tackled the unique challenges of corporate blogging with practical how-to advice on creating content, measuring ROI, obtaining management buy-in, and so much more. You even get a lesson in disclosure (and how easy it is to do the right thing every time), and eye-opening ideas to get you talking, thinking and doing.