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BlogWell: Corporate case studies

San Jose, CA - October 28, 2008
http://www.gaspedal.com/blogwell

One afternoon. Four hours. Eight amazing case studies on the best social media programs from big corporations that have been there, done it, and lived to tell the tale. Learn how Cisco, Wells Fargo, UPS, Kaiser Permanente, Intel, The Home Depot, Graco and Walmart tackled the unique challenges of corporate blogging with practical how-to advice on creating content, measuring ROI, obtaining management buy-in, and so much more. You even get a lesson in disclosure (and how easy it is to do the right thing every time), and eye-opening ideas to get you talking, thinking and doing.