GasPedal Events

Debbie Curtis-Magley, who serves as the Manager of Corporate Public Relations at UPS, will lead a members-only conference call, “UPS: Building a business case for customer support.”

In the last year and a half, UPS has streamlined its approach to customer support, leading to quicker discovery of issues, more personal and direct responses, and, most importantly, even happier customers. UPS’s Debbie Curtis-Magley joins us on a call to discuss how the program has achieved focus. We’ll discuss:

• What data to use to build a business case for customer support
• How Communications and Customer Service have worked together to build a response team
• How best to communicate on Twitter

Private member call | July 28, 2 PM (EST) | Members log-in for details

Christopher Hoyt, who serves as the Talent Engagement & Marketing Leader at PepsiCo, will lead a members-only conference call, “PepsiCo: Recruiting talent with social media.”

Big companies are finding social media is useful for more than just marketing products or services; it’s also a great opportunity for marketing the brand in order to attract new employees. PepsiCo’s Christopher Hoyt is an expert in this arena, and he’ll talk with us about best practices for using social media on recruiting efforts. We’ll discuss:

• How to get the attention of talent, networkers, and agencies
• How to make the most of Twitter, Facebook, and other platforms
• How to organize the process to include HR and all departments

Private member call | August 4, 2 PM (EST) | Members log-in for details

Marcel LeBrun, who serves as the CEO at Radian6, will lead a members-only conference call, “Radian6: An exclusive chat with CEO Marcel LeBrun.”

Now that social media leaders at big brands are monitoring conversations, departments throughout the enterprise are interested in finding out what exactly is being talked about. SMBC members recently talked amongst themselves about how programs like Radian6 can effectively share and scale across the enterprise. With that in mind, we’ve invited Marcel LeBrun to join us for a conversation so we can talk about this first-hand. Amongst other things, we’ll discuss:

• What factors loom largest in scaling Radian6 reports and information
• How best to share or automate reports
• What other functionalities brands would like to see – and how feasible those are

Private member call | August 5, 1 PM (EST) | Members log-in for details

McDonald’s, General Motors, Whirlpool, CME Group, Chevron, Alberto Culver, Kraft Foods, and Verizon share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Chicago, IL | August 11, 1-5 PM | $250 | Register here