GasPedal Events

Stephanie Moritz, who serves as the Director, Public Relations at ConAgra Foods, will lead a private member call, “ConAgra Foods: Embracing a social media culture.”

ConAgra Foods is incorporating social media into its corporate DNA. Director of Public Relations Stephanie Moritz will talk about how this consumer foods leader:

• Grew social media participation from individual brands to a more comprehensive approach
• Involved executives to achieve company buy-in
• Engaged consumers interested in the Healthy Choice brand

Private member call | February 9, 12 PM (EST) | Members log-in for details

Kay Slaven, who serves as the Senior Manager Digital Marketing at Kraft, will lead a members-only conference call, “Kraft: Building structure around social media management.”

We’re bringing an Instant Feedback discussion to a Show & Tell call, so everyone can jump in! Building a manageable framework for corporate social media is no small feat – and Kraft will help us kick off a conversation by asking how SMBC members are doing it, discussing questions like:

• How have you incorporated social media into your organization: Managed across many departments? By one department? A division built just for digital/social media?
• How has your organization structure changed based on the need to define new marketing approaches?
• How are your education and training programs evolving?

Private member call | February 11, 2 PM (EST) | Members log-in for details

U.S. Navy, Starbucks, Intuit, USAA, Avery Dennison, Community Medical Centers, Clorox, and State Farm Insurance share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

San Diego, CA | February 16, 1-5 PM | $250 | Register

This call will recap Social Media Business Council Member Meeting 8 at Intuit, a chance to share some details with those who couldn’t attend – and perhaps further the conversations that took place in San Diego. We’ll discuss:

• Takeaways from the morning conversation, “Building social media to scale”
• Highlights from the afternoon unconference sessions
• Talking points from BlogWell San Diego

Private member call | February 19, 1 PM (EST) | Members log-in for details

Chris Pratley, who serves as the General Manager & Jen Michelstein, who serves as the Project Manager at Microsoft Office Labs, will lead a members-only conference call, “Microsoft: Learning (and playing) with Ribbon Hero.”

Ribbon Hero is a game designed to teach people more about Microsoft Office. Attend this session to learn how Microsoft is using elements of game play (points, competitions, challenges, and achievements) along with social networking (connecting to Facebook) to help people discover and gain mastery of Office functionality. Microsoft Office Labs’ Chris Pratley (General Manager) and Jennifer Michelstein (Program Manager) will demo and answer questions about Ribbon Hero. In addition to covering how the program works, we’ll discuss:

• The research that went into ensuring a fun experience
• The importance of involving Facebook
• The marketing behind one of the world’s most popular office platforms

Private member call | February 26, 2 PM (EST) | Members log-in for details