GasPedal Events

7/7 | Members-Only Call

Microsoft’s Betsy Aoki (Community Program Manager), Michael Schechter (Lead Program Manager for Bing), and Stefan Weitz (Director) will lead a members-only conference call, “What Bing means to social search.”

Microsoft’s new search engine is designed to raise the search engine stakes not just for typical web surfers, but for top-tier companies likes yours, with better attention to social media tools like Facebook and Twitter and fuller sharing capabilities and metrics.

Betsy Aoki, Michael Schechter, and Stefan Weitz join us to explain the thought process behind building this ’search decision experience,’ the tools it provides, the social media marketing behind it all, and the insights they’ve gained post-launch.

Private member call | July 7, 11 AM (EST) | Members log-in for details

7/9 | Public Conference Call

Nestor Portillo, who serves as the Director of Community & Online Support at Microsoft, will lead a public conference call, “Listening in the Social Media Era.”

This presentation will cover how you can capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools. Companies like Microsoft are using the voice of the customer to innovate products and services, identify broad and high impact problems, and deflect support costs by proactively posting relevant, easy-to-discover content.

Conference call | July 9, 2 PM (EST) | Free | Register

7/13 | Public Conference Call

Rhonda Lowry, who serves as the Director of Video Communications at Turner Broadcast System, will lead a public conference call, “Social Collaboration - Together We Tell Better Stories.”

Social media technologies have fundamentally changed the media landscape by affording people opportunities to collaborate in places and in ways that were previously unimaginable; the result of which is often richer and more compelling than the simple sum of individual contributions. CNN is embracing this change in new and interesting ways. Learn how they are delivering better experiences for their audience and how together, we all tell better stories.

Conference call | July 13, 3 PM (EST) | Free | Register

7/29 | Members-Only Call

Shel Israel, noted social media blogger and author, will lead a members-only conference call, “A Sneak Peek at Twitterville.”

Shel will soon launch his new book, Twitterville: How Business Can Thrive in the New Global Neighborhoods. Before the book hits the stores, we’ll get insight and case studies on why Twitter is such an enormous resource for companies, forcing everyone to embrace a more conversational and neighborly way of doing business. Shel will explain not only why now is an important time for big business to adapt to this intimate form of communication, but how the power of relationships will shape the future of business overall.

Private Member Call | July 29, 1 PM (EST) | Member log-in for details

8/13 | Minneapolis, MN

Walmart, McDonald’s, CME Group, H&R Block, Mayo Clinic and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Minneapolis, MN | August 13, 1-5 PM | $250 | Register