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BlogWell: Corporate case studies

San Jose, CA - October 28, 2008
http://www.gaspedal.com/blogwell

BlogWell - How Big Companies Use Social Media - San Jose, CA - October 28th One afternoon. Four hours. Eight amazing case studies on the best social media programs from big corporations that have been there, done it, and lived to tell the tale. Learn how Cisco, Wells Fargo, UPS, Kaiser Permanente, Intel, The Home Depot, Graco and Walmart tackled the unique challenges of corporate blogging with practical how-to advice on creating content, measuring ROI, obtaining management buy-in, and so much more. You even get a lesson in disclosure (and how easy it is to do the right thing every time), and eye-opening ideas to get you talking, thinking and doing.

Blog Council Member Meeting 3

San Jose, CA - October 28-29, 2008
http://blogcouncil.org/bc3

It’s a great time to be in social media. It’s exciting and fun. New tools, methods, and strategies offer a potent way forward for companies to communicate with consumers. But sooner or later, the question always comes back to this: Where’s the ROI? Demonstrating ROI is about so much more than clicks, visitors, and page views. You need to attend the next Blog Council member meeting. You’ll find answers there and learn proof points for demonstrating the business value of blogging and social media.

Word of Mouth Crash Course

Chicago, IL - November 6th, 2008
http://events.gaspedal.com/

Word of Mouth Marketing Crash Course - Chicago, July 30th - Learn Word of Mouth Marketing Learn word of mouth marketing in just one day. Master word of mouth, blogs, buzz, viral, and all those things that get people talking about you. This is a complete course that teaches you everything you need to do fantastic word of mouth marketing: how to start, how to manage the program, and how to make it great. The entire day is packed with specific, practical how-to steps. You will learn tactics that you can use in the real world.  Everything you learn will be easy to execute, affordable, with measurable results in 60 days.

"Easy to digest, comprehend, and translate to any service or product or any size organization. I honestly think this seminar is a must for any company." — Jami Heldt, Yahoo!

Word of Mouth Crash Course

Chicago, IL - December 10th, 2008
http://events.gaspedal.com/

Word of Mouth Marketing Crash Course - Chicago, July 30th - Learn Word of Mouth Marketing Learn word of mouth marketing in just one day. Master word of mouth, blogs, buzz, viral, and all those things that get people talking about you. This is a complete course that teaches you everything you need to do fantastic word of mouth marketing: how to start, how to manage the program, and how to make it great. The entire day is packed with specific, practical how-to steps. You will learn tactics that you can use in the real world.  Everything you learn will be easy to execute, affordable, with measurable results in 60 days.

"I believe that the lessons that I learned will pay for the seminar 100 times over." - Jamie Goren, Plastideco/Flexstyle

Word of Mouth Crash Course

Chicago, IL - January 21st, 2009
http://events.gaspedal.com/

Word of Mouth Marketing Crash Course - Chicago, July 30th - Learn Word of Mouth Marketing Learn word of mouth marketing in just one day. Master word of mouth, blogs, buzz, viral, and all those things that get people talking about you. This is a complete course that teaches you everything you need to do fantastic word of mouth marketing: how to start, how to manage the program, and how to make it great. The entire day is packed with specific, practical how-to steps. You will learn tactics that you can use in the real world.  Everything you learn will be easy to execute, affordable, with measurable results in 60 days.

“I got more fresh WOM ideas in one day than I have the entire year.” — Brent Shelton, fatwallet.com

All Events

SWOMfest

Austin, TX - October 30, 2008
http://www.swomfest.com

SWOMfest is a conference and party for the members and friends of the Society for Word of Mouth, the social network dedicated to helping companies and brands build word of mouth into the DNA of their organizations.  SWOMfest is about understanding the building blocks of grassroots-driven word of mouth and the psychology, sociology and the culture of networks.

Marketing & Online Communities Conference

New York City, NY - November 5, 2008
http://moc2008.eventbrite.com

The Marketing & Online Communities Conference on November 5th in New York City

The Marketing & Online Communities Conference is an invitation-based event held at the exclusive Tribeca Grand in New York City on November 5th, 2008. The conference will bring together thought leaders from the marketing and online community sectors to discuss marketing challenges – and unprecedented opportunities – in online communities.

Online communities offer many unexplored relationship-building opportunities for marketers. They also present several significant hurdles: marketers are often uncomfortable with new and unproven community marketing models, brand managers are tasked with quarterly progress, while also trying to build long-term relationships, and online communities are concerned about marketing efforts detracting from the community’s experience and culture.

If you are an agency seeking to better understand the possibilities of online communities, a brand manager looking to engage in community-building activities, or a community expert seeking to expand marketing relationships, this conference will be of value.

Event Registration Page: http://moc2008.eventbrite.com/
Password: gomoc2008
Discount Code: gpmoc

Word of Mouth Marketing Summit

Las Vegas, NV - November 13-14, 2008
http://womma.org/summit08/

WOMMA’s Word of Mouth Marketing Summit is crammed with informative sessions that address this fast-changing industry, and will bring attendees up-to-date on the current state of the WOM world. Come a day early and attend WOMMA’s Research Symposium, too! Same great location, and it’s the only conference focused on quantifying word of mouth marketing.

How To Profit From Social Media Marketing

Webinar - November 19, 2008
http://www.whatsworkingnow.net

SMM expert and author Shel Holtz presents practical, actionable recommendations…for taking your efforts from "social" to profitable.

Community 2.0

San Francisco, CA - May 11-13, 2009
http://www.iirusa.com/community

Revolutionize your perception of community. Drive community involvement and create consumer advocates. Leverage community for business gains. Rethink traditional corporate structure and culture. Remember, it’s a team effort and it all starts here.

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