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The Four Lessons of Word of Mouth

The entire book summarized in a few pages! This is the quick guide to skim, share, and use to get everyone excited about word of mouth.

Lesson 1: The Definition Of Word Of Mouth Marketing
Lesson 2: The Four Rules of Word of Mouth
Lesson 3: The Three Reasons People Talk About You
Lesson 4: Making it Happen — The Five Ts of Word of Mouth Marketing

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Word of Mouth Marketing:
How Smart Companies Get People Talking

by Andy Sernovitz
Foreword by Seth Godin
Afterword by Guy Kawasaki

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ABOUT GASPEDAL

GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

Our fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Word of Mouth Tip #61

Never make a speech without a handout.

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Learn word of mouth marketing

Get started with word of mouth marketing through free white papers, book excerpts, blogs, and newsletters

The Four Lessons of Word of Mouth

Let us know where to send your free white paper by filling out the form below:

EVENTS

NEWSLETTERS

DOWNLOADS

FROM THE GASPEDAL BLOG

GET THE BOOK

THE SOCIAL MEDIA BUSINESS COUNCIL

TELL A FRIEND

ABOUT GASPEDAL

THE SOCIAL MEDIA
BUSINESS COUNCIL