Allstate on social media:
Earning legal buy-in for social media
On March 17th 2009, Lizzie Schreier of Allstate led a public conference call, “Getting Started in Social Media Without Freaking Out Legal, Leadership or Liability Teams in Your Organization,” as part of our Best of BlogWell series. In this call, Lizzie discusses:
- Positioning social media in legal terms
- Educating and selling to leadership
- Positioning the benefits of social media to folks unfamiliar with it
