Take this course if…

…you’re ready to be a company with great word of mouth.

Word of mouth is a different kind of marketing that is exciting, energizing, and effective. Earning the respect and recommendation of your customers, fans, and friends is the path to a building a thriving, profitable business.

And, above all, it’s more fun to work at a company that people love to talk about.

…you’re just starting, or just a little stuck.

• You’ve got some word of mouth, but don’t know where to go from here
• You get it, but need to convince your boss and colleagues
• You’re ready to start but don’t know what to do
• You need an action plan

…you’re ready to have the confidence to do it right and keep it fun.

• You’ll learn more about word of mouth marketing in one day than most people learn in their career
• You’ll be good at managing a word of mouth marketing program
• You’ll have the tools and knowledge to teach word of mouth to your co-workers
• You’ll know your specific next steps

…you’re thinking of hiring an agency.

• You’ll learn what to outsource and what to do yourself
• You’ll learn to spend your time and money wisely
• You’ll cut your costs
• You’ll know how to manage your agency

Who should attend:

• Companies of any size — entrepreneur to enterprise
• BtoB or BtoC
• You don’t need advanced knowledge of word of mouth, blogging, or social media
• Online or traditional offline businesses
• Product or service companies

Send your:

• Boss
• PR team
• Blogger
• New hires
• Client
• Agency