What you’ll learn

How to get started.

The entire day is packed with specific, practical how-to steps. We won’t waste your time with generic theories and vendor presentations. You will learn tactics that you can use in the real world. This class answers the ‘what do I do now?’ question.

How to measure results.

You will know how to track new leads, referrals, and word of mouth-based sales. You’ll be able to follow and measure conversations about your company and your products. And you’ll know how to translate all that data into real ROI.

Repeatable framework.

You will master the 5 Ts framework — the essential steps in every successful word of mouth campaign. With this framework, you’ll have a process to use every time you want word of mouth for a new product, service, or brand. It’s simple, repeatable, and effective.

• Talkers: Who will tell their friends about you?
• Topics: What will they talk about?
• Tools: How can you help the message travel?
• Taking Part: How can you join the conversation?
• Tracking: What are people saying about you?

You’ll learn the concepts — then you’ll perfect them in hands-on team exercises.

Personalized action plan.

You will get a specific, realistic written action plan that you can use the very next day. We’ll fill you with tons of ideas and strategies — and then break them down into specific steps that will work for you. You’ll know exactly what to do.