The learning experience
Andy has spent the last two years flying around the world, teaching this material to giant companies who paid big bucks for the lessons. Over these few years, thousands have seen Andy keynote, and tens of thousands have read the book.
But from the many folks who reached out to us, it became clear that there was a demand for more. A one-hour keynote wasn’t enough, and there was a need for a personalized twist on the book. These were small business owners, entrepreneurs and folks working deep within divisions of larger companies that didn’t have the resources for a private consultation.
That’s when this condensed version of Andy’s master’s course at Northwestern University was created, with all of the same material from the Fortune 500 private sessions — designed to be accessible, customized and fun.
Small group discussion.
This is not a canned conference with generic panelists — it’s a deep-dive, immersing experience that will engage your brain.
You are attending a small, intimate training course to learn word of mouth marketing. We keep the group small so that everyone has a chance to contribute and interact — that’s where the ideas come from and it’s what keeps the event fresh and active. This is a personal, participatory, intensive experience.
World-class content.
Take a look at few samples of Andy speaking at large events. While the Crash Courses consist of deeper, personalized content tailored to your business, these clips offer a taste of the concepts you’ll learn:

