The 6 practical benefits of the Word of Mouth Marketing Crash Course

1. Learn word of mouth marketing.

You’ll learn the basics, big ideas, and best practices to master word of mouth, blogs, buzz, viral, and all those great things to get people talking about you. Word of mouth isn’t luck — it’s a set of techniques that you can use without big budgets or a large team. Learn how to replace expensive marketing with renewable, free leads from your army of raving fans and happy customers.

2. Action plan you can use the next day.

We’ll develop a specific action plan for you that will deliver results as soon as you get home. You’ll know exactly what to do next. You’ll also get templates you can use to create action plans for future projects. Your practical action plan will be prioritized by tactics that are:

• Easiest to do
• Least expensive
• Results oriented

3. Tools to do it right.

You’ll leave this class well-equipped to get started and keep it going. We guarantee that you’ll have what you need to start getting more word of mouth the very next day:

• Worksheets: Templates for planning, brainstorming, and organizing
• Workbook: Detailed notes and resources
• Repeatable framework: 5-step plan (with more worksheets) to use every time you need a new word of mouth campaign
• Credentials: Certificate of participation and a web badge to show your expertise
• Take-it-back-to-your-boss presentation: A persuasive PowerPoint to convince your boss and colleagues to use word of mouth
• Support: After the event you’ll be invited to our online community to continue learning, brainstorming, and getting help from instructors and your peers

4. Amazing instructor.

Every class is taught personally by Andy Sernovitz, who literally wrote the book on word of mouth marketing, and has taught these very same tactics to Microsoft, Dell, TiVo, and many more companies. This is your chance to learn first-hand at an affordable rate and in an intimate setting.

Andy Sernovitz is known as the founder of the word of mouth industry. He is President Emeritus of the Word of Mouth Marketing Association and teaches word of mouth marketing at Northwestern University.

This material has been taught to thousands of executives and entrepreneurs in Andy’s keynotes, classes, and private corporate training sessions. Read the testimonials.

5. Fantastic day.

Every minute of the Crash Course is jam-packed with ideas. This is not a canned conference with generic panelists — it’s a deep-dive, immersing experience that will engage your brain.

This is not a PowerPoint day. It’s all about discussion, big ideas, detailed how-to’s, and collaboration.

You will leave exhausted yet excited about a whole new way of doing business. You’ll be turned on by the intense conversation and personal interaction. Your brain will be full.

6. Confidence to get started.

• You’ll learn more about word of mouth marketing in one day than most people learn in their career
• You’ll be good at managing a word of mouth marketing program
• You’ll have the tools and knowledge to teach word of mouth to your co-workers
• You’ll know your specific next steps