Word of mouth marketing ethics
Best practices to protect your brand and reputation
GasPedal will protect your brand and reputation with comprehensive word of mouth and blog ethics training.
It’s a bit scary out there right now. Rules are unclear, criticism is public (and extreme). Bloggers are demanding that you participate, then attack when you do. Employees are doing things online that you don’t know about.
It’s incredibly easy to get in trouble. Companies get burned every day in avoidable blog-related ethics scandals.
The good news is that it’s really easy to stay out of trouble. Global corporations such as Microsoft, Intuit, and Hewlett-Packard (with no shortage of legal issues and plenty of lawyers) have found a way to create effective policies that enable open participation in social media with minimal legal risk. You can, too, and it won’t take more than a few days.
Uniquely qualified
The GasPedal team literally wrote the official industry ethics codes, along with many industry leaders, when we were running the Word of Mouth Marketing Association. We created the best practices, wrote the guidelines, and worked with hundreds of companies to validate them against real-world situations.
We’ve worked with the press and government agencies to encourage wide-spread adoption of these best practices, helped companies respond to ethics challenges, and have even received a rare FTC endorsement for our work.
Specific services
We will provide you with comprehensive word of mouth ethics training and best practices. You’ll have the knowledge, training, and specific policies in place to do it the right way, safely. We’ll help you:
- Create ethics policies and procedures
- Develop blogging and blogger relations guidelines
- Set disclosure and transparency policies
- Respond to specific ethics lapses and create solutions to prevent future occurrences
- Train staff and vendors in word of mouth ethics
- Screen vendors who may use inappropriate tactics without telling you
