Welcome to GasPedal.com

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Practical Marketing Strategy
What, exactly, should you do to get great word of mouth?

Word of mouth marketing isn't the result of good luck or wacky stunts.

It's a planned, well-executed strategy to earn the respect of your customers and get them talking about you. It's a methodology for starting good conversations and earning great recommendations. It's the philosophy that treating people well--wowing them--is a long-term, sustainable growth strategy. It's measurable, too.

We can teach you how to do it well. We teach you how to be self-sufficient quickly, with intense training, productive workshops, and eye-opening ideas.

We're pretty quick. We come in, teach you everything we know in fast, intense sessions. Then we get out of the way. (When Ben Franklin said "Fish and visitors stink after three days," he was probably thinking of consultants, too.)

Our best-practices-based strategies are affordable, easy to execute, and deliver results in less than 60 days.

Do these problems sound familiar?

• Lots of traditional marketing that never quite hits a home run
• You hear about cool new kinds of marketing but don't know how to get started
• You think you can do it yourself, but some vendor says it will take a ton of cash
• Blogs are freaking out your boss and your lawyers
• Shifting, drifting, internal priorities and politics prevent you from getting started
• You're the only one who gets why this is a big deal

Great success comes down to making a few right moves at just the right time. GasPedal will help you identify exactly what you need to do to get to the next level — with a simple, straightforward plan that gets the job done.

We don't think you should spend a lot of money. You probably don't need to hire an agency. And...most of the good stuff you can do yourself.

Our risk-averse, commonsense approach has paid off richly for our clients since 1999.

What we do

At GasPedal, strategy = action plan. We don't do fancy strategy papers, big reports, or long meetings.

Our methodology is straightforward and fast:

• We look at your current situation, resources, and objectives. (We ignore internal politics, biases, and hang-ups.)
• We recommend specific steps that will generate sustainable word of mouth.
• We'll show you how to use word of mouth to make your existing marketing more profitable.
• We prioritize each recommendation so that you can get the biggest impact with the least time and work.

When you can envision the objective but don't know how to get there, give us a call. We’ll help you get past the planning and back to what you love to do.

What we don't do

Sell stuff

We don't sell services, software, or upgrades. Are you buying advice from the same guys who sell the products they advise you to use? Vendors rarely recommend easy, free solutions to problems that they can solve for a fee. We do.

We have no interest other than your success. We want to leave you so ridiculously happy that you tell your friends. (Yes, we're all about the word of mouth.)

Execute campaigns

We're not an agency and don't have creative services or programmers. We just do strategy. It keeps our advice neutral and unbiased.

But don't worry, we won't leave you hanging. We know everyone in the business. We'll introduce you to the best possible firms for each project. We'll make sure you get the best pricing and people, and that you only pay for what you need.