Past BlogWells
Videos from past BlogWells
View all past BlogWell case study videos »
BlogWell Seattle 5/5/10
PEMCO, Boeing, Xerox, Microsoft, Starbucks, Nokia, Exofficio, Intel
BlogWell Seattle featured social media case studies from Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel. Themes included how to use fan feedback, how to use social media to build brand loyalty, and how to break down internal social media silos.
BlogWell Cincinnati 4/7/10
Coming soon
BlogWell Cincinnati featured social media case studies from Graco, General Mills, Tyson Foods, Procter & Gamble, Dell, AT&T, Hilton Worldwide, and Duke Energy. Themes included how to implement a global strategy, how to use social media during product recalls, how to engage influencers, and how to create a social media policy.
BlogWell San Diego 2/16/10
US Navy • Avery Dennison • Clorox • Intuit • Community Medical Centers • Starbucks • USAA • State Farm Insurance
BlogWell San Diego featured social media case studies from the U.S. Navy, Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, and State Farm Insurance. Themes included how gaming mechanics apply to social media, how to manage social media in a decentralized organization, and how to engage millions of fans through Facebook.
BlogWell Atlanta 11/10/09
Newell Rubbermaid ‡ UPS ‡ Coca-Cola ‡ Orange Business Services ‡ The Home Depot ‡ ConAgra Foods ‡ SunGard ‡ Turner Broadcasting System
BlogWell Atlanta featured speakers from Newell-Rubbermaid, The Home Depot, UPS, Coca-Cola, Orange Business Services, SunGard, Turner Broadcasting System, and ConAgra Foods. Themes included how to manage social media from a multi-brand perspective, how to embrace social media culture, how to defend your brand through social media, and how traditional media and social media can work together.
BlogWell Minneapolis 8/13/09
Mayo Clinic ‡ McDonald's ‡ Progressive ‡ Walmart ‡ CME Group ‡ Accuquote ‡ Ford ‡ General Mills
BlogWell Minneapolis, hosted by General Mills, featured speakers from McDonald’s, Mayo Clinic, CME Group, General Mills, AccuQuote, Ford, Progressive, and Walmart. Themes included how to support online word of mouth, using social media at all levels of a corporation, social media for the analytic marketer, engaging in social media in “unsocial” industries, engaging with massive audiences, and using social media to reach online influencers.
BlogWell San Francisco | How Big Businesses Use Social Media
Dell • Kaiser Permanente • SAP • Cisco • Intuit • PepsiCo • Wells Fargo • General Mills
BlogWell San Francisco featured speakers from Dell, Kaiser Permanente, SAP, Cisco, Intuit, PepsiCo, Wells Fargo, and General Mills. Topics included how to use social media to engage on a daily basis, how to connect with influential talkers online, using communities to deliver extraordinary customer experiences, launching an engagement program amidst a crisis, using social media internally, using social media to collaborate with customers, driving traffic to blogs and communities away from corporate sites, and integrating new media such as FriendFeed and Twitter into campaigns.
BlogWell New York City 4/29/09
Microsoft • General Electric • Nokia • Turner Broadcasting System • Tyson • Robert Wood Johnson Foundation • Coca-Cola • Johnson & Johnson
BlogWell New York featured speakers from Microsoft, General Electric, Nokia, Turner Broadcasting System, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, and Johnson & Johnson. Themes included how to engage influencers, taking your story straight to the people who care, using social media tools and trends to change how we work, delivering better experiences for audiences, and how together, we all tell better stories.
BlogWell Chicago 1/22/09
The Home Depot • Mayo Clinic • H&R Block • Allstate • Molson • US Coast Guard • Sharpie • Procter & Gamble
BlogWell Chicago featured speakers from The Home Depot, Mayo Clinic, Procter & Gamble, US Coast Guard, Sharpie, Allstate, Molson, and H&R Block. Themes included how to engage in social media without freaking out the legal department, growing online communities, government use of social media, and how to promote word of mouth online.
BlogWell San Jose 10/28/08
The Home Depot • Graco • Intel • Cisco • UPS • Kaiser Permanente • Wells Fargo • Walmart
BlogWell San Jose featured case study presentations from Cisco, Graco, Intel, The Home Depot, UPS, Wells Fargo, Kaiser Permanente, and Walmart. Themes included using video blogging (vlogging), empowering employees to use social media, social media monitoring, and managing large communities.
