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How Big Brands Use Social Media

8 great case studies on the best social media programs at large corporations.

Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

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Home • Case Studies • Sponsors • Testimonials • Agenda • Details • Past BlogWells

Case Studies

Lisa Hoffman, Social Media Specialist
How Duke Energy manages real-time response during weather emergencies and leverages down time to build awareness.

AT&T

Blair Klein, Director, Emerging Communications
How one of the world's largest communications companies uses social media.

Tyson

Ed Nicholson, Director of Community and Public Relations
How Tyson Foods uses social media to build community around the issue of hunger.

General Mills

David Witt, Manager, Brand Public Relations
How General Mills creates conversations with influencers through social media.

Hilton Worldwide

Virginia Suliman, VP, Website Design & Development
How Hilton Worldwide implemented a global social media strategy using a committee approach, coordinating across 9 brands and 3,400 hotels.

Dell

Lionel Menchaca, Chief Blogger
How Dell is leveraging their vibrant communities to drive e-commerce.

Procter & Gamble

Anitra Marsh, Global External Relations Manager
Key takeaways and learnings from several P&G Beauty case studies.

Graco

Kelly Voelker, Brand Manager, PR and Social Media
Using social media to inform customers during a product recall.

Home • Case Studies • Sponsors • Testimonials • Agenda • Details • Past BlogWells

Sponsors

Smart folks who helped make this event possible

Wifi Sponsor
ICUC Moderation Services
Tabletop Sponsors
Compendium
Ingage Networks
Radian6
Biz360
spigit
Learn more about our great sponsors »
Become a sponsor »

Partners (also a brilliant bunch!)

Cincinnati Social Media
Mashable
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Testimonials

People love GasPedal events

Past attendees

3M • Aflac • Allstate • American Express • American Family Insurance • Ariba • AT&T • Audi • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Charles Schwab • Chevron • Chick-fil-A • Cisco • Clorox • Coach • Coca-Cola • Coldwell Banker • Community Medical Centers • ConAgra Foods • Crate & Barrel • Dell • Discover • Dole • Domino's • DuPont • eBay • FedEx • Ford • Gannett • Gap • GE • General Mills • General Motors • Google • Graco • Hertz • The Home Depot • HP • H&R Block • HSBC • Humana • IBM • IKEA • Intel • Intuit • Johnson & Johnson • Kaiser Permanente • Levi Strauss • Mattel • Mayo Clinic • McDonald's • MetLife • Michelin • Microsoft • Molson • NHL • NBC Universal • Nestle Purina • Nokia • Northwestern Mutual • Novartis • Oracle • Orbitz • PayPal • PepsiCo • Petro-Canada • Pfizer • Procter & Gamble • Progressive Insurance • SAP • Sears • Serta • Sharpie • Sony • Sprint • Starbucks • State Farm • Sun Microsystems • SunGard • Symantec • Target • The North Face • Ticketmaster • TiVo • Turner Broadcasting System • Tyson Foods • United Airlines • UPS • USAA • U.S. Coast Guard • U.S. Navy • Verizon • VIZIO • Walmart • Wells Fargo • Whirlpool

What they had to say

"The discussions were thought-provoking and inspirational."
— Jim Lein, Oracle

"I came away inspired, energized, and with a nice bundle of new best practices to apply."
— Ed Nicholson, Tyson Foods

"An amazing amount of useful material was presented in a timely, efficient way."
— Donna Speigel, Crate and Barrel

"A well organized and well executed conference. Great job!"
— Todd Blecher, Boeing

"One of the best seminars of this type that I've seen in a long time."
— Sandra Buettner, Johnson Controls

"A great forum for social media professionals to collaborate and learn from each other's lessons and successes."
— Jennie Ecclestone, General Motors

"The most valuable source for staying current on B2C and B2B social marketing techniques in Fortune 500 companies."
— Paul Dunay, Avaya

"One of the most organized and informative events all year."
— Jackie Bona, Google

Home • Case Studies • Sponsors • Testimonials • Agenda • Details • Past BlogWells

Agenda

Choose which case studies you'd like to attend

Time
Track 1 Track 2
1:00pm

Welcome Session: How Big Businesses Blog Well
1:20pm Break
1:30pm
P&G

Anitra Marsh, Global External Relations Manager

Key takeaways and learnings from several P&G Beauty case studies.

Twitter • Facebook

 Dell

Lionel Menchaca, Chief Blogger

How Dell is leveraging their vibrant communities to drive e-commerce.

Twitter • Facebook • YouTube
2:00pm Break
2:10pm
Graco

Kelly Voelker, Brand Manager, PR and Social Media

Using social media to inform customers during a product recall.

Twitter • Facebook

 Tyson Foods

Ed Nicholson, Director of Community and Public Relations

How Tyson Foods uses social media to build community around the issue of hunger.

Twitter • Facebook
2:40pm Break
3:10pm
Social Media Ethics Briefing: Staying Out of Trouble

Andy Sernovitz, CEO, GasPedal

Twitter • Facebook • YouTube
3:40pm Break
3:50pm
AT&T

Blair Klein, Director, Emerging Communications

How one of the world's largest communications companies uses social media.

Twitter • Facebook • YouTube

 Duke Energy

Lisa Hoffman, Social Media Specialist

How Duke Energy manages real-time response during weather emergencies and leverages down time to build awareness.

Twitter
4:20pm Break
4:30pm
General Mills

David Witt, Manager, Brand Public Relations

How General Mills creates conversations with influencers through social media.

 Hilton Worldwide

Virginia Suliman, VP, Website Design & Development

How Hilton Worldwide implemented a global social media strategy using a committee approach, coordinating across 9 brands and 3,400 hotels.

Twitter
5:00pm Adjourn

*Agenda times or presenters are subject to change.

Home • Case Studies • Sponsors • Testimonials • Agenda • Details • Past BlogWells

Details

Where: Duke Energy Convention Center
525 Elm St, Cincinnati, OH
When: April 7, 2010
Price: $250
Recommended
Hotel:		 Hilton Cincinnati Netherland Plaza
35 W. Fifth Street, Cincinnati, OH

Frequently asked questions

1. Registration / Cancellation Policy

If you are unable to attend the event -- well, we'll miss you. We encourage you to have a friend take your place at no additional charge. However, we understand that emergencies happen: As long as we receive 48-hours notice of your cancellation, we'll refund your ticket -- but we'll still miss you. If it's less than 48-hours notice, we'll credit your ticket value toward a future GasPedal event.

2. Walk-In Registrations

We welcome walk-in registrants the day of the event. But fair warning: These events often sell out -- and once we're at capacity, we can't let anyone else in. We strongly recommend you avoid this mutual heartbreak by registering ahead of time.

3. Sponsorship

BlogWell is the best place to meet corporate buyers of social media products and services. Get real leads with budgets looking for solutions and services. Contact us to learn more: Click here

4. Dress Code

Yes, you must wear clothes. Jeans are fine. No shirt, no shoes, no service.

5. Group discount

3 + people? Contact Adele for a group discount.

6. Press Passes

We'd love for a few fantastic journalists to cover the event. We have 20 press passes for working reporters with proper media credentials. Contact us to learn more: Click here

7. Blogger Passes

We wish we could give a pass to every blogger – but everyone’s a blogger these days (ourselves included), and if we did, there’d be nobody left to pay for the food.

8. Recording

We'll be recording, filming, and live blogging the entire event -- so you can sit back and enjoy.

For more information, get our attention via email or contact us directly at 312-932-9000.

Home • Case Studies • Sponsors • Testimonials • Agenda • Details • Past BlogWells

Past BlogWells

Videos from past BlogWells

Procter & Gamble
Marketing in the Age of Social Media – Examples from Procter & Gamble, by Stan Joosten.

CME Group
Marketplace 4.0 at CME Group, by Allan Schoenberg.

General Mills
General Mills Goes Social Media, by Mark Addicks.

Intel
From Grass Roots to Global Scale: The Four Phases of Social Media at Intel, by Ken Kaplan.

View all past BlogWell case study videos »

BlogWell San Diego 2/16/10 BlogWell San Diego 2/16/10 US Navy • Avery Dennison • Clorox • Intuit • Community Medical Centers • Starbucks • USAA • State Farm Insurance

BlogWell Atlanta 11/10/09 BlogWell Atlanta 11/10/09 Newell Rubbermaid ‡ UPS ‡ Coca-Cola ‡ Orange Business Services ‡ The Home Depot ‡ ConAgra Foods ‡ SunGard ‡ Turner Broadcasting System

BlogWell Atlanta featured speakers from Newell-Rubbermaid, The Home Depot, UPS, Coca-Cola, Orange Business Services, SunGard, Turner Broadcasting System, and ConAgra Foods. Themes included how to manage social media from a multi-brand perspective, how to embrace social media culture, how to defend your brand through social media, and how traditional media and social media can work together.

BlogWell Minneapolis 8/13/09 BlogWell Minneapolis 8/13/09 Mayo Clinic ‡ McDonald's ‡ Progressive ‡ Walmart ‡ CME Group ‡ Accuquote ‡ Ford ‡ General Mills

BlogWell Minneapolis, hosted by General Mills, featured speakers from McDonald’s, Mayo Clinic, CME Group, General Mills, AccuQuote, Ford, Progressive, and Walmart. Themes included how to support online word of mouth, using social media at all levels of a corporation, social media for the analytic marketer, engaging in social media in “unsocial” industries, engaging with massive audiences, and using social media to reach online influencers.

BlogWell San Francisco | How Big Businesses Use Social Media BlogWell San Francisco | How Big Businesses Use Social Media Dell • Kaiser Permanente • SAP • Cisco • Intuit • PepsiCo • Wells Fargo • General Mills

BlogWell San Francisco featured speakers from Dell, Kaiser Permanente, SAP, Cisco, Intuit, PepsiCo, Wells Fargo, and General Mills. Topics included how to use social media to engage on a daily basis, how to connect with influential talkers online, using communities to deliver extraordinary customer experiences, launching an engagement program amidst a crisis, using social media internally, using social media to collaborate with customers, driving traffic to blogs and communities away from corporate sites, and integrating new media such as FriendFeed and Twitter into campaigns.

BlogWell New York City 4/29/09 BlogWell New York City 4/29/09 Microsoft • General Electric • Nokia • Turner Broadcasting System • Tyson • Robert Wood Johnson Foundation • Coca-Cola • Johnson & Johnson

BlogWell New York featured speakers from Microsoft, General Electric, Nokia, Turner Broadcasting System, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, and Johnson & Johnson. Themes included how to engage influencers, taking your story straight to the people who care, using social media tools and trends to change how we work, delivering better experiences for audiences, and how together, we all tell better stories.

BlogWell Chicago 1/22/09 BlogWell Chicago 1/22/09 The Home Depot • Mayo Clinic • H&R Block • Allstate • Molson • US Coast Guard • Sharpie • Procter & Gamble

BlogWell Chicago featured speakers from The Home Depot, Mayo Clinic, Procter & Gamble, US Coast Guard, Sharpie, Allstate, Molson, and H&R Block. Themes included how to engage in social media without freaking out the legal department, growing online communities, government use of social media, and how to promote word of mouth online.

BlogWell San Jose 10/28/08 BlogWell San Jose 10/28/08 The Home Depot • Graco • Intel • Cisco • UPS • Kaiser Permanente • Wells Fargo • Walmart

BlogWell San Jose featured case study presentations from Cisco, Graco, Intel, The Home Depot, UPS, Wells Fargo, Kaiser Permanente, and Walmart. Themes included using video blogging (vlogging), empowering employees to use social media, social media monitoring, and managing large communities.