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How Big Brands Use Social Media

8 great case studies on the best social media programs at large corporations.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical, how-to advice, and answer your questions. You'll learn how to get started, get past roadblocks, and make your social media program phenomenal.

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Sponsors

Smart folks who helped make this event possible

Name Tag Sponsor
Jive Jive Social Business Software (SBS) is the only enterprise solution that delivers the leading features of popular social networking, community, collaboration, and content management software in a highly secure enterprise platform. Jive SBS enables businesses to capture the value of the conversations happening both inside and outside their corporate firewalls, and leverage them to drive productivity and foster engagement. Jive is the SBS marketshare leader with more than 2,500 customers, including 15% of the Fortune 500. Founded in 2001, Jive is headquartered in Portland, Oregon.

For more information please visit: http://www.jivesoftware.com.
Tabletop Sponsor
Radian6 Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-it-happens alerts monitor all forms of social media and related comments with real-time, as-discovered results. Analysis widgets enable users to uncover top influencers as well as which conversations are having an impact online. Workflow features also allow enterprise users and agency partners to efficiently and effectively track, manage and report on all social media engagements.

For more information, visit: http://www.radian6.com.
Telligent Telligent is an enterprise collaboration and community software company. The company’s fully-integrated platform and portfolio of applications transform how organizations listen to, engage and measure interaction with customers, partners and employees. Telligent powers collaboration for many of the world’s largest brands, including Dell, Microsoft, Electronic Arts and Reader’s Digest.

For more information, visit http://www.telligent.com.
Neighborhood America Neighborhood America is a leading provider of enterprise social media and mobile marketing solutions for businesses and government agencies. Neighborhood America's SaaS offerings and strategic consulting services help customers build brand loyalty and stronger constituent relationships, create channels for direct feedback, and improve financial performance. With more than a decade of experience, Neighborhood America generates total network value for many of the world's largest brands, including Adidas, Crispin Porter + Bogusky, Kodak and Microsoft. Awards include the 2009 and 2008 SIIA CODiE Award for "Best Social Networking Solution" and the global Mobile Marketing Award for "Best Use of Marketing, Cross-Media integration."

For more information, visit http://www.NeighborhoodAmerica.com.
Biz360 Biz360 Inc. removes the inefficiencies of traditional research by using technology to transform information into actionable insights that help businesses make better decisions. Using advanced data analytics, we aggregate and analyze vast amounts of news and social media data to yield ongoing, relevant metrics which enable our clients to better understand and reach their audiences, shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments.

For more information, visit http://www.biz360.com.
Visible Technologies Visible Technologies helps companies listen and learn what consumers are saying about them online. Its innovative TruCast® platform is the industry's most complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution.

For more information, visit http://visibletechnologies.com
Basic Sponsor
Weiss Comm Group WeissComm Group is a media services company focused on the corporate and product marketing communications needs of the world’s leading companies. It is the parent company of WeissComm Partners, the largest independent communications agency focused exclusively on the healthcare industry; Invigorate Communications, a consumer PR agency; ODA, an innovative creative services agency that works with companies to cultivate unique brands; and Common Sense Media Group, a social media agency.

For more information, visit: http://www.wcgglobal.com.
Avid Design AVID Design is an interactive marketing group in Atlanta that specializes in strategic, creative and interactive solutions for hospitals and healthcare systems.Since 1997, AVID Design has delivered award-winning design, content and strategy for print and online media—including Web design, SEO, video and more.

For more information, visit: http://www.aviddesign.com.
Global Park Globalpark helps you manage what matters. We offer a platform for customer advisory panels and advocacy networks, helping organizations like Citi, General Mills and Nintendo drive product innovation, customer loyalty and marketing reach. Using the same technology as market research leaders like GfK, Synovate and TNS, you can incorporate the voice of the customer into everyday business, and identify and leverage your strongest supporters.

For more information, visit: http://www.globalpark.com
Powered Powered creates social marketing programs that help brands connect and build relationships with their customers through managed online communities. Our approach to building successful communities combines strategy, measurement, expert and consumer generated content, and ongoing program management to drive proven results for global brands such as HP, Atkins, Sony, Kodak and RadioShack.

For more information visit: http://www.powered.com to learn how.
Everywhere Everywhere partners with brands and individuals to navigate the new communications landscape. We help them find their unique social media story-telling voice and get that message out to key influencers and others online.

For more information visit: http://beeverywhere.tv/ to learn more.
Lead Media Partner
SmartBrief SmartBrief is a media company on a mission to save busy professionals time and keep them smart. Using proprietary technology and the human brain, our editors become your personal research assistants: handpicking, distilling and disseminating the most important news stories from a wide range of sources. More than 2 million executives count on SmartBrief each day to provide “best-of” news in 25 key industries and topics including social media news-you-can use to benefit your business.

For more information, visit http://www.smartbrief.com.