The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs.
Members gain instant access and advice from the heads of social media at the world's largest brands and collaborate with one another in a friendly, productive, and private environment.
| Track 1 | Track 2 | ||
| 1:00pm | Welcome Session: How Big Businesses Blog Well
A quick introduction to the day, with welcoming words from Andy Sernovitz (GasPedal CEO) to get you ready for an afternoon of insight and “aha!” moments about corporate social media. |
||
| 1:20pm | Break | ||
| 1:30pm |
McDonald’s Heather Oldani |
CME Group Allan Schoenberg |
|
| 2:00pm | Break | ||
| 2:10pm |
Mayo Clinic Lee Aase |
General Mills |
|
| 2:40pm | Snack Break | ||
| 3:10pm | GasPedal Andy Sernovitz Honesty is the Best Policy: Best Practices for Disclosure in Social Media As audiences and individuals increasingly demand complete openness and transparency, employees are responding by commenting or participating in various conversations using various social media tools (not just blogs). Everyone involved in social media - marketing, communications, legal, HR, sales, customer service, etc. - needs to be ready to answer questions. Andy Sernovitz talks about the fundamental guidelines as drafted by The Blog Council in the Disclosure Best Practices Toolkit. |
||
| 3:30pm | Break | ||
| 3:40pm |
H&R Block Denise Sposato |
Walmart Suraya Bliss |
|
| 4:10pm | Break | ||
| 4:20pm |
Progressive Matthew Lehman |
Information coming soon |
|
| 4:50pm | Adjourn | ||
*Agenda times or presenters are subject to change