Corporate blogging success stories
Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You'll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal.
You'll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your social media programs.
4 great reasons to attend
1. Focus is on big brands and social media. No agencies, no startups, just big companies sharing what they've learned.
2. 8 amazing case studies from big companies using social media, including: Walmart, McDonald's, H&R Block, CME Group, Mayo Clinic, Progressive, and General Mills.
3. Actionable, how-to advice. Topics include: Creating great content, engaging fans, tools and tech, BtoB blogging, working with agencies, getting management buy-in, interdepartmental issues, employee training, negative word of mouth, ethics, disclosure, keeping lawyers happy, and regulatory issues.
4. Learn it all in less than four hours (and be home for dinner)
People love this event!
"The discussions were thought-provoking and inspirational. In fact, I sketched out a revised Web 2.0 marketing strategy during one of the sessions." - Jim Lein, Oracle
"The case study approach was particularly insightful and engaging and gave a comprehensive view of how social media can be leveraged as a marketing vehicle." - Marianne Salciccia, Sun Microsystems
"I rarely have the opportunity to bounce my thoughts off of others -- let alone a room full of folks. Also, I've been learning about social media one step at a time and often wonder how much I actually know -- so to be able to share was a big treat." - Molly Schonthal, Nokia
"BlogWell packed an enormous amount of practical and useful information into an efficiently run, compact session that fit my busy schedule." - Melissa Jordan, Bay Area Rapid Transit
