[Note: Although this giveaway is over, you can still read the chapter and share it with friends.]
“Burn the Ships” — Chapter 11 from Mitch Joel’s new book, Six Pixels of Separation: Everyone Is Connected. Connect Your Business To Everyone.
Here at GasPedal, we’re big fans of practical, how-to lessons that really help people make their marketing better — so we’re big fans of Mitch’s new book.
In this chapter, Mitch explains how as modern marketers, we have no choice but to “burn the ships” — a reference to Hernando Cortez telling his fellow explorers there was no going back by setting fire to their vessels.
When the largest publisher of audio books in the world is produced by a collection of volunteers working for free and when innovators like Blendtec are able to launch their consumer line of blenders with YouTube videos — Mitch explains that it’s time to accept there’s no going back.
Learn more:
Website • Blog • Purchase at Amazon
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