We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and Mysterious Order of Word of Mouth.
What’s new in this version:
- New chapter on BtoB word of mouth
- New chapter on dealing with negative word of mouth
- 5 new word of mouth case studies
- 5 new word of mouth worksheets






Clorox: Using gaming strategies to grow community