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“A World Without Surprise” — a manifesto building on the ideas from Andy Nulman’s latest, Pow! Right Between the Eyes: Profiting from the Power of Surprise

Andy Nulman — a brilliant marketer, entrepreneur, and “Prince of POW!” — uses his latest book to show us how to harness the power and potential of surprise marketing.

In this amazing manifesto, Andy offers a poetic preview to the unsung and underutilized power of surprise in modern-day business. Here’s a taste:

In a world without Surprise
No more “Can’t believe my eyes!”
What you’d see is truly—only—what you’d get
Life would plod along as planned
All supply and no demand
Muffled colors, dreary skies
In a world with no Surprise

Check out the manifesto: Click here

And in true surprise marketer fashion, Andy sent along a little bonus for GasPedal Book Club participants: “The Surprise Test” — a scientific exam designed to unlock and evaluate an individual’s Surprise Factor. It’s 12 questions of surprise soul-searching designed by the renowned Karolinska Institutet in Stockholm, Sweden.

Take the exam: Click here

Learn more:

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Win your own signed copy!

Enter to win a signed copy of Andy’s book by sending this manifesto and surprise exam to anyone who could use some fantastic, practical advice on how to add some surprise to their marketing.

Contest Rules

1. Enter as many times as you want, but if you try to somehow rig the system or spam anyone, we’ll delete your entries and tell everyone what a loser you are.

2. Email addresses of you and your friends will always be kept private. We will never share them, ever. We will not use them for any other purpose but to send this recommendation. (Our privacy policy)

3. If you’re outside the US, you can enter, but you’ll need to pay for postage.