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“Burn the Ships” — Chapter 11 from Mitch Joel’s new book, Six Pixels of Separation: Everyone Is Connected. Connect Your Business To Everyone.

In this chapter, Mitch explains how as modern marketers, we have no choice but to “burn the ships” — a reference to Hernando Cortez telling his fellow explorers there was no going back by setting fire to their vessels.

When the largest publisher of audio books in the world is produced by a collection of volunteers working for free and when innovators like Blendtec are able to launch their consumer line of blenders with YouTube videos — Mitch explains that it’s time to accept there’s no going back.

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Note: This is an excerpt from the book “SIX PIXELS FROM SEPARATION: Everyone Is Connected. Connect Your Business to Everyone.” by Mitch Joel. Copyright © 2009 by Mitch Joel. Reprinted by permission of Business Plus, an imprint of Hachette Book Group, NY. All rights reserved.

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4. This is an excerpt from the book “SIX PIXELS FROM SEPARATION: Everyone Is Connected. Connect Your Business to Everyone.” by Mitch Joel. Copyright © 2009 by Mitch Joel. Reprinted by permission of Business Plus, an imprint of Hachette Book Group, NY. All rights reserved.