You work so hard for a click on your web page. You put so much effort into getting someone in your store. You do so much just to earn a fan. But without a way to contact them again, you have to start all over the minute they walk away.
Extend the relationship by always asking for their email — online or off. Regular, anticipated newsletters delivered to their inbox are the only form of advertisements your fans request.
How a word of mouth supergenius does it:
You don’t have to make it complicated.
Chicago’s Logan Bar & Grill attaches a simple comment card to every bill, but instead of just looking for feedback, they ask for email addresses so fans can subscribe to their newsletter.
The opt-in is a simple addition to a conventional practice, allowing Logan Bar & Grill to extend the relationship with customers they might otherwise never see again.
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{ 2 comments }
Thanks for a really useful blog. The comment cards at stores,supermarkets would really benefit from asking for email addresses.Perhaps, customers signing credit card receipts could even put their e addresses on the business copies as an option. Permission marketing is a great option.
Tom Bassman
tom@merrypop-ins.com
Tom, thanks for the kind words.
Our Andy Sernovitz also published a newsletter issue a while back on earning email permission offline. If you’re interested, you might check it out too: http://www.damniwish.com/2009/08/newsletter-743-the-get-their-email-offline-issue.html
Cale Johnson
GasPedal Editor
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