Previous post:

Next post:

Word of mouth research: WOM is the biggest influencer in apparel and electronics purchases

April 8, 2009

When buying apparel and electronics, consumers look primarily to their peers for information about products, retailers, and past shopping experiences. That’s according to a study by the Retail Advertising and Marketing Association and BIGresearch.

Findings from the study include:

  • At 44.4%, WOM is the number one influencer in electronics purchases
  • At 34.4%, WOM is the number one influencer in apparel purchases
  • 36.8% of elecontrics consumers look at product reviews before making a purchase

Tagged as: apparel, BIGresearch, electronics, GasPedal, influence, purchase decision, RAMA, research, Retail Advertising and Marketing Association, study, WOM, word of mouth, word of mouth marketing

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

0 comments. Read them below or add one. (Trackback)

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About GasPedal

GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

Our fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.