Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful.
In the “something fun” category, check out what Patrick Moore and his crew at Amplafi did to get 10% of the attendees at Netroots Nation showing them off:
by austincast
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For more word of mouth ideas for trade shows, check out some of our previous posts on the topic:
- Take their picture
- Give them a sticker
- Get their signature
- Give them something to wear
- Give them something to take home
- Make it a competition
- Take the conversation online
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