When you throw an event, is the ticket worth saving?
The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to misplace or forge, but they also make them something worth putting on the wall.
The Lesson: If you can make your ticket a collectible, they’ll find their way onto the fridge, in picture frames, and on the wall where fans can show off that they were there.
