GasPedal's Word of Mouth Marketing Blog
Help people look smarter to their friends
Archive of tag "SmartyPig"
Via Becky Carroll of Customers Rock!, we see how a local Starbucks featured a customer’s favorite drink combo as “Customer Latte of the Week: Mary’s Latte.”
Think Mary told anyone about this? Think anyone tried a new drink? Think anyone told their friends about the unique promotion?
The Lesson: Acknowledging frequent customers can be pretty simple and it gets people talking.
Photo credits: Becky Carroll
SmartyPig offers a free online financial savings service that allows users to create profiles, establish savings goals and have their friends and family contribute.
Founders Mike Ferrari and Jon Gaskell describe the concept:
We thought, what if we could give our customers the opportunity to make their accounts public (or not), so that their mom, dad, grandma, grandpa, friends and other family members could help them save up, creating an opportunity to reach their savings goals even faster?
Not only does this feature allow users to save more quickly, but it encourages initial users to tell people they know about SmartyPig.
The Lesson: When it's in your customers' best interest for more people to know about your service, people talk about you.
SocialMedia.org is the community for social media leaders at the world's greatest brands.
Members help one another by sharing best practices, actionable advice, and solutions to the issues they can't talk about anywhere else. If you're leading social media at a major brand, you belong in this family.
Word of Mouth Marketing: