Archive of tag "Six Pixels of Separation"

mitch-joel-bookWe’ve got an awesome free chapter of Mitch Joel’s new book, Six Pixels of Separation, and 10 signed copies to give away!

Here at GasPedal, we’re big fans of practical, how-to lessons that really help people make their marketing better — so we’re big fans of Mitch’s new book.

In this chapter, Mitch explains how as modern marketers, we have no choice but to “burn the ships” — a reference to Hernando Cortez telling his fellow explorers there was no going back by setting fire to their vessels.

Mitch explains that when the largest publisher of audio books in the world is produced by a collection of volunteers working for free and when innovators like Blendtec are able to launch their consumer line of blenders with YouTube videos — Mitch says it’s time for marketers to accept there’s no going back.

Win your own signed copy!

Enter to win a signed copy of Mitch’s book by sending this chapter to anyone who could use some fantastic, practical how-to advice on word of mouth marketing and social media.

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1. Enter as many times as you want, but if you try to somehow rig the system or spam anyone, we’ll delete your entries and tell everyone what a loser you are.

2. Email addresses of you and your friends will always be kept private. We will never share them, ever. We will not use them for any other purpose but to send this recommendation. (Our privacy policy)

3. If you’re outside the US, you can enter, but you’ll need to pay for postage.

4. This is an excerpt from the book “SIX PIXELS FROM SEPARATION: Everyone Is Connected. Connect Your Business to Everyone.” by Mitch Joel. Copyright © 2009 by Mitch Joel. Reprinted by permission of Business Plus, an imprint of Hachette Book Group, NY. All rights reserved.

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author, Mitch Joel.

Here Mitch shares a few of his big ideas as a preview for the author session he’ll be hosting:

  • Digital channels shift the marketing focal point. Social media and other digital platforms now enable brands to focus on who, rather than how many people, they can put a message in front of.
  • Think “with” not “instead of.” Companies should not halt what they are currently doing and shift all attention to the digital world; it’s all about effectively integrating those social media channels with what you already have in place.
  • Don’t underestimate the “power of lazy.” We still live in a world where many people prefer to consume, rather than create, digital information.

Hear Mitch’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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About GasPedal

GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

Our fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

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