Engaging and empowering customers, providing a strong customer experience, reinforcing brand, responding to conversations about your products… the uses for social media in the for-profit world are fairly clear.
In the world of nonprofits, social media often takes a different tack, focusing more on building bridges between an organization and others who are passionate about the same issues. In this free audio recording, learn how one of the biggest and best, the Robert Wood Johnson Foundation, is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas.
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Learn more about future calls and events like this
1. It’s all about big business
BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now.
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2. 8 amazing case studies
Hear case studies from the biggest brands in social media, including:
- General Electric
- Coca-Cola
- Microsoft
- Tyson Foods
- Nokia
- Johnson & Johnson
- Robert Wood Johnson Foundation
- Turner Broadcasting System
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3. Actionable, how-to advice
You’ll get tons of tips and strategies for great social media on topics such as:
- Creating great content
- Engaging fans
- Deploying internal social media tools
- BtoB blogging
- Working with an agency
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4. Overcome the 4 obstacles to great social media
Discover how to:
- Obtain buy-in from management
- Coordinate efforts between departments
- Manage legal and HR issues
- Work with government and industry regulations
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5. Learn to participate
We’ll teach you how to participate responsibly and ethically, about disclosure and privacy issues, and how to approach detractors and deal with negative word of mouth.
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6. Learn it all in four hours
In one awesome afternoon you’ll fill your notepad with new concepts and solutions to old problems in social media – all in time to get home for dinner.
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Special thanks to our lead sponsor, nGenera, as well as sponsors Compendium Blogware, Radian6, Visible Technologies, and SmartBrief for helping make BlogWell possible.
