- Josh Klein, guest blogger on Drew’s Marketing Minute
"Steve Carell on Bad Advertising"
Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) - Patrick Byers, The Responsible Marketing Blog
"A Word of Mouth Campaign Worth Talking About"
Patrick not only presents a good example of an unorthodox way of getting people talking about you, but he also simply explains why that can be so valuable. (link) - Michelle Lamar, Emerging Customer
"Tools of the Trade: Top 10 Tools for Social Media"
OK, so Michelle mentions our blog in her list — but even if she hadn’t, we’d still include this list of resources. There are enough cool references in here that it’s good for newbies and advanced users alike. (link) - Jackie Huba, Church of the Customer
"Apologize or not?"
Jackie analyzes J. Crew’s pre-emptive apology, and proves that companies that show a little humility and respect can earn a lot of trust and loyalty. (link) - Brian Stelter, New York Times Technology
"Griping Online? Comcast Hears and Talks Back"
When the New York Times points out how a company with a reputation for poor customer service is turning things around, then they’re reporting about something we can all learn from. Congratulations @comcastcares! (link)
Archive of tag "reputation"
- Jennifer Leggio, ZDNet Feeds
"Firefox 3 and Community – How Mozilla used social networking to set a world record"
It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success. (link) - Saul Colt, The Smartest Man in the World
"WOM + Campaigns = fail and why measurement is killing true WOM marketing!"
Saul does an excellent job of explaining what we at GasPedal firmly believe: companies will succeed when they weave word of mouth into their marketing philosophy. (link) - Marta Kagan, personal blog on Thought Leadership:
"What the F**k is Social Media?"
Social media more popular than porn? Marta’s eye-opening and provoking Slideshare presentation knocks you over the head with a 2×4 about the value of social media as WOM tools. (link) - Valeria Maltoni, Conversation Agent
"Improve your company’s reputation online"
You can’t build word of mouth if you’re not building your reputation. (The picture in this piece is nearly as valuable as the information inside.) (link) - Red Lime, Salon Watercooler
"Word-of-mouth, part 1"
Small businesses in particular can benefit from WOM as a strategy and "way of life." Here’s a peek at how a hair salon is using WOM. (link)
