Archive of tag "Pow! Right Between the Eyes"

Next up in our Word of Mouth Book Club series is Andy Nulman’s Pow! Right Between the Eyes: Profiting from the Power of Surprise. Andy is a brilliant marketer, entrepreneur, and sole owner of the title, “Prince of Pow!” His book is an eye-opening look at the power and potential of surprise marketing.

We’re sharing an amazing manifesto Andy wrote based on his book, and we’ve got 10 autographed copies to give away.

Andy’s manifesto is a poetic ode to the unsung and underutilized power of surprise in modern-day business. Here’s a taste:

In a world without Surprise
No more “Can’t believe my eyes!”
What you’d see is truly—only—what you’d get
Life would plod along as planned
All supply and no demand
Muffled colors, dreary skies
In a world with no Surprise

Download the manifesto and win your own signed copy (and check out Andy’s bonus surprise exam): Click here

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.

Our lineup of speakers includes word of mouth supergenius Andy Nulman, author of Pow! Right Between the Eyes: Profiting from the Power of Surprise. Here Andy shares a few of the ideas he’ll be discussing in his author session:

  • There’s a kid in all of us. Think of everyone as a kid at Disneyland looking for the next exciting thing.
  • Nothing beats the element of surprise. The power to surprise is perhaps the most underused, unsung tool in modern day marketing.
  • Dare to be daring. Don’t underestimate the power of suggestion. You’ll surprise yourself by being audacious.

Hear Andy’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

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