[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
Service companies have just as many fans and word of mouth potential as anyone else. Help them talk about you with techniques like these:
1> Give them a party kit
2> Give them a hand
3> Give them something to join
1> Give them a party kit
When you’re finished installing, setting up, or repairing something in someone’s home, give them a way to invite friends over to enjoy it. A gift basket or party kit with food and wine and a little note encouraging them to invite their friends over to show off their new floor, deck, quiet furnace — whatever — can be a great way to show off your stuff to potential customers. Giving your new customers a party kit helps them throw a whole party to talk about you.
2> Give them a hand
Put your stuff in the spotlight by swooping in when a disaster happens and helping out some deserving folks. If there’s a fire, major storm, or flood and you’ve got the resources to help out, you’ll be rewarded with a bunch of new fans when you do. Not only will it lead to some great buzz and PR, but it also helps make the world a little better.
3> Give them something to join
Someone who uses your service and becomes a fan should have the opportunity to join a group to connect and share with other fans. A simple Facebook group is an easy to way to help your fans share photos, experiences, and tell their friends about you (and it doesn’t cost you anything). Your group will also be a great way to stay in touch with past customers, gather testimonials, and show potential customers how people love your work.
