Archive of tag "outreach"

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

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In his BlogWell Cincinnati case study presentation, “Social Media Engagement for Cause Branding and Community Building,” Tyson Foods’ Director of Community & Public Relations, Ed Nicholson, shares how they’re building community around the issue of hunger.

Ed explains how they’re getting employees involved, how they’re connecting influencers, and how social media is helping them show the public they’re in it for the long haul.

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One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’ve highlighted a different case study each day this week, and are rounding things out with Levenger:

Word of Mouth Case Study: Levenger — Anyone Can Do it

Levenger sells sophisticated pens, notepads, and organizers. They also have an impressive number of talkers and a strong presence in the word of mouth conversation.

Every day, Ryan Rasmussen, their social media evangelist, goes online and looks for people talking about Levenger. He answers their questions, helps them use their products, and sometimes uploads a little video demonstration to YouTube.

He also looks for people talking about fountain pens and personal organization systems, because people who like these topics tend to like Levenger products. When he finds these talkers, he comments in the forums, adds a suggestion, or shares a useful link. Sometimes he gives out a free sample.

Guess what happens? People keep talking about Levenger. They appreciate the attention from the company and they like the fact that someone from the company takes the initiative to contribute to the conversation. There are now thousands of discussions and web pages that mention Levenger.

The best part: Ryan’s real job is manager of the Levenger department at a Macy’s in Chicago. He’s not a marketer or a PR person. He went to art school. But he has word of mouth skill #1: Passion for the product and a desire to share it.

Find your Ryan. There is someone in your company who would love to do this for you.

We’re giving away 10 copies of Andy’s book. You can win one by letting a friend know about it! Click here for more details.

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GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

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