The serious stuff is hard to share — even for your biggest fans. But if they think something will make their friends smile, it gives them a great excuse to pass it along.
Regardless of your industry, your business, or your brand, there is always some room for silly, remarkable, or surprising elements. Done right, these features become word of mouth carriers for your core message and, when forwarded, can take the serious stuff along for the ride.
How a word of mouth supergenius does it:
Odds are, if you try calling the Nestle Crunch Hotline (1-800-295-0051) right now, you’ll get a busy tone.
It’s not that they poorly staff their call center, it’s that they’re getting inundated with tons of calls — all for a good laugh.
When you first dial in, you’re initially greeted with the usual English and Spanish language options. But if you hold on long enough, you get a third option: Pig Latin.
It’s tough for even the most fluent Pig Latin speaker to understand, but as you navigate through the phone tree, you find options for things like “knock knock” jokes and the chance to listen to strange sounds.
At the end of the recording, callers are invited to check out Nestle’s ForTheKidInYou.com.
