Archive of tag "Myspace"

Smokey Bones BBQ asks employees to engage fans in social media

July 6, 2009

Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online.

Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as members of the Smokey Bones Family. Web hosts go through special training sessions and are equipped with a social media handbook.

According to Push — the agency behind the new social media strategy — since the new website and associated features went live in February, web traffic is up 50% and the chain’s email list has increased 30%.

The Lesson: Your employees can be your biggest asset when it comes to reaching out to your fans — and many of them would love to do it. Teach and encourage them on how to do it the right way.

Learn More: Ad Age (log-in may be required)

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KFC asks fans to create their own commercials

June 29, 2009

KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken.

The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of chicken.

The Lesson: If you want to get a bunch of free ad ideas, as well as some engagement from your biggest fans, try asking them to create your next ad campaign.

Do you smell what I smell?

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Word of mouth research: How Etsy is an international word of mouth phenomenon

June 15, 2009

Etsy – the online marketplace where people set up shops to sell handmade goods – is a global word of mouth phenomenon according to the company’s 2009 International Seller Survey results and highlighted by Marshall Kirkpatrick of ReadWriteWeb.

When international sellers were asked how they first heard about Etsy, an overwhelming 57% cited word of mouth and blogs.

In addition to using word of mouth to find Etsy, the vast majority of sellers use it to help people find their stuff. The study found that 85% of sellers use social networking to promote their Etsy shops, with the most popular tools being their own blogs, followed by Facebook, Twitter, and Myspace.

See the full study.

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Social media case study from Adam Brown of Coca-Cola

June 2, 2009

BlogWell San FranciscoCome to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Coca-Cola has such an enormous audience — with their products sold in more than 200 countries — it’s no surprise that social media has become an integral part of their communications and marketing efforts. In his BlogWell New York presentation “Coca-Cola: Sharing What Matters,” Adam Brown, Coke’s Director of Digital Communications, outlined how they use social media to promote their brand.

Adam’s presentation made note of a shifting focus toward social searching. Where three years ago people were turning to Google to find information about the brand, now sites such as Facebook, Twitter and MySpace are key sources of traffic. The presentation gave advice on how to embrace new social media, how to empower fans in these forums, and how to keep the message relevant without being overbearing.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown from GasPedal on Vimeo.

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown

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